Amazon Marketing Cloud
7.0#1 in demand side platformFree planFree planWebAPI
VisitAmazon Marketing Cloud vs The Trade Desk
The Trade Desk
5.9#8 in cross-channel advertising softwareWebAPI
VisitWhat both publish
| Fact | Amazon Marketing Cloud | The Trade Desk |
|---|---|---|
| Founded | 2019 | The Trade Desk was co-founded in 2009. |
| Measurement | AMC measures customer journeys across Amazon Ads media and channels, including advertising impact at online and offline Amazon stores and advertiser-owned sites. | The platform measures marketing impact from awareness to conversion and offers a marketplace of measurement partners. |
| Privacy | AMC accepts pseudonymized inputs and provides only aggregated, anonymous outputs; advertiser-uploaded signals stay in the dedicated instance and cannot be exported or accessed by Amazon. | The company says its privacy program is designed to align with evolving global privacy laws and industry expectations. |
| Product | Amazon Marketing Cloud (AMC) is a secure, privacy-safe, cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. | The Trade Desk is a demand-side platform for planning, executing, and measuring data-driven programmatic advertising campaigns. |
Amazon Marketing Cloud plans
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
The Trade Desk plans
No prices published.
Pick Amazon Marketing Cloud if…
AMC suits eligible advertisers who want to analyze Amazon Ads and advertiser signals or build audiences for sponsored, video, and display campaigns. Its no-SQL templates and Ads Agent may also suit users who want insight generation and visualization without SQL.
Pick The Trade Desk if…
The platform is intended for data-driven marketers planning programmatic campaigns. Advertisers, publishers, and partners can contact the company to discuss tailored solutions.