Amazon Marketing Cloud
7.0#1 in demand side platformFree planFree planWebAPI
VisitAmazon Marketing Cloud vs Smartly
What both publish
| Fact | Amazon Marketing Cloud | Smartly |
|---|---|---|
| Founded | 2019 | 2013 |
| Measurement | AMC measures customer journeys across Amazon Ads media and channels, including advertising impact at online and offline Amazon stores and advertiser-owned sites. | Brand Pulse provides real-time, cross-channel deduplicated reach, frequency, and attention measurement. |
| Product | Amazon Marketing Cloud (AMC) is a secure, privacy-safe, cloud-based clean room for analytics and audience building across pseudonymized Amazon Ads signals and advertiser inputs. | Smartly is an AI advertising platform that brings creative and media together to create, launch, manage, and optimize campaigns across media platforms. |
Amazon Marketing Cloud plans
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
Smartly plans
- Custom pricingPriced on request
Pick Amazon Marketing Cloud if…
AMC suits eligible advertisers who want to analyze Amazon Ads and advertiser signals or build audiences for sponsored, video, and display campaigns. Its no-SQL templates and Ads Agent may also suit users who want insight generation and visualization without SQL.
Pick Smartly if…
You want what its maker publishes above — check its page for the details.