Amazon Marketing Cloud
7.0#1 in demand side platformFree planFree planWebAPI
VisitAmazon Marketing Cloud vs Quantcast
What both publish
| Fact | Amazon Marketing Cloud | Quantcast |
|---|---|---|
| Data integrations | Advertisers can connect Amazon Ads, third-party provider, and advertiser signals through Ads Data Manager and integrated signal management tools. | First-party audience data integrations listed include Adobe Audience Manager, LiveRamp, Neustar, Tealium, and Zeotap; CRM email upload is available to self-serve clients in the United States. |
| Founded | 2019 | 2006 |
| Measurement | AMC measures customer journeys across Amazon Ads media and channels, including advertising impact at online and offline Amazon stores and advertiser-owned sites. | The platform reports on site events, conversions, and return on ad spend, and offers ready-to-use reports, Report Builder, and API integrations. |
| Privacy | AMC accepts pseudonymized inputs and provides only aggregated, anonymous outputs; advertiser-uploaded signals stay in the dedicated instance and cannot be exported or accessed by Amazon. | Quantcast says it does not intentionally collect directly identifiable information in its audience measurement models. |
Amazon Marketing Cloud plans
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
Quantcast plans
- Quantcast PlatformPriced on request
Pick Amazon Marketing Cloud if…
AMC suits eligible advertisers who want to analyze Amazon Ads and advertiser signals or build audiences for sponsored, video, and display campaigns. Its no-SQL templates and Ads Agent may also suit users who want insight generation and visualization without SQL.
Pick Quantcast if…
Quantcast may suit publishers, brands, and agencies that want to plan and activate audience-based media and measure campaign impact. Its listed targeting and reporting tools are aimed at advertisers working across multiple media channels.