Amazon Marketing Cloud
7.0#1 in demand side platformFree planFree planWebAPI
VisitAmazon Marketing Cloud vs Nexxen DSP
Nexxen DSP
6.1#2 in supply side platformsWebAPI
VisitWhat both publish
| Fact | Amazon Marketing Cloud | Nexxen DSP |
|---|---|---|
| Company legal name | Crunchbase identifies the maker as Amazon.com, Inc., also known as Amazon.com. | The registrant and operating group is Nexxen International Ltd., formerly Tremor International Ltd. |
| Company size | LinkedIn lists Amazon as having 10,001 or more employees and shows more than 760,000 employee profiles. | Nexxen reported 909 global employees as of December 31, 2025. |
| Founded | 2019 | Nexxen International Ltd. was incorporated in Israel on March 20, 2007. |
| Licence | AMC is supplied under a proprietary service agreement that prohibits copying, modification, reverse engineering, and circumvention of security controls. | Nexxen describes the DSP, SSP and Data Platform as proprietary offerings, and no open-source licence is stated. |
| Rating on G2 | 4.4 out of 5 from 76 reviews | 3.8 out of 5 from 52 reviews |
Amazon Marketing Cloud plans
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
Nexxen DSP plans
- Nexxen DSPPriced on request
Pick Amazon Marketing Cloud if…
AMC suits eligible advertisers who want to analyze Amazon Ads and advertiser signals or build audiences for sponsored, video, and display campaigns. Its no-SQL templates and Ads Agent may also suit users who want insight generation and visualization without SQL.
Pick Nexxen DSP if…
It may suit advertisers or teams seeking a platform spanning television, video, display, mobile and digital channels. Its range of audience and content targeting options may fit teams that need those approaches and attribution reporting.