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Amazon Marketing Cloud vs Google Ad Manager App Mediation

Amazon Marketing Cloud plans

  • Amazon Marketing CloudFree
  • Amazon Marketing Cloud accessFree
  • Paid Features (beta)Priced on request

Google Ad Manager App Mediation plans

  • Google Ad Manager App MediationFree

Pick Amazon Marketing Cloud if…

AMC suits eligible advertisers who want to analyze Amazon Ads and advertiser signals or build audiences for sponsored, video, and display campaigns. Its no-SQL templates and Ads Agent may also suit users who want insight generation and visualization without SQL.

Pick Google Ad Manager App Mediation if…

App developers seeking to serve ads through third-party networks may find App Mediation relevant. It requires Google Mobile Ads SDK, network adapters, and a linked Ad Exchange for mobile apps account.

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