Amazon Marketing Cloud
7.0#1 in demand side platformFree planFree planWebAPI
VisitAmazon Marketing Cloud vs AppsFlyer Data Clean Room
AppsFlyer Data Clean Room
7.9#1 in data clean room software$0.07 usage-basedFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Amazon Marketing Cloud | AppsFlyer Data Clean Room |
|---|---|---|
| Company founded | G2 lists Amazon's founding year as 1994. | AppsFlyer was founded in 2011. |
| Company legal name | Crunchbase identifies the maker as Amazon.com, Inc., also known as Amazon.com. | Crunchbase lists the legal name as AppsFlyer Ltd. |
| Founded | 2019 | 2011 |
| Licence | AMC is supplied under a proprietary service agreement that prohibits copying, modification, reverse engineering, and circumvention of security controls. | The terms grant limited, non-transferable access and prohibit reverse engineering, copying or creating derivative works, indicating a proprietary service rather than open-source software. |
| Partner integrations | Amazon lists Xmars, Pacvue, Treasure Data, and LiveRamp as software vendor partners with native AMC integrations. | The open beta for tech-partner data enrichment lists Braze, Start.io, Techsalerator, and Evorra. |
| Privacy controls | AMC accepts pseudonymized inputs, exposes only aggregated anonymous outputs, and keeps advertiser-uploaded signals inside the dedicated instance. | Data owners can define roles, access levels, and query rights, and collaborators see aggregated reports rather than raw data. |
Amazon Marketing Cloud plans
- Amazon Marketing CloudFree
- Amazon Marketing Cloud accessFree
- Paid Features (beta)Priced on request
AppsFlyer Data Clean Room plans
- ZeroFree
- Growth$0.07 a month
- Data Clean RoomPriced on request
- EnterprisePriced on request
Pick Amazon Marketing Cloud if…
AMC suits eligible advertisers who want to analyze Amazon Ads and advertiser signals or build audiences for sponsored, video, and display campaigns. Its no-SQL templates and Ads Agent may also suit users who want insight generation and visualization without SQL.
Pick AppsFlyer Data Clean Room if…
It suits retail media networks and organizations seeking privacy-oriented collaboration using attribution and first-party data. Teams that need controlled data access, aggregated reporting, or SQL analysis may find its reporting options relevant.