Overview

Sellbrite is a multichannel commerce platform for brands and retailers that need to manage listings, inventory, and orders across sales channels. It is best suited to sellers coordinating several marketplaces or stores; its order quotas make plan fit an important part of the decision.

Founded in 2013, Sellbrite was acquired by GoDaddy in 2019. Its privacy policy applies GoDaddy’s Global Privacy Policy Notice and related notices to personal-data processing.

Key features

Listings and catalog: Bulk listing tools support marketplace products and variations, while a central catalog connects listings across channels. Updating catalog information can carry the change through to connected listings, reducing duplicate maintenance for sellers with broad catalogs.
Inventory and warehouses: Sellbrite adjusts inventory after orders and updates connected channels to help prevent overselling. Multi-warehouse tracking and control over which warehouse stock is pushed to which channels are useful for sellers whose inventory is split across locations.
Order fulfillment: The service can print shipping labels, route orders to fulfillment providers, and send orders from other channels to Amazon FBA. That breadth helps consolidate fulfillment workflows, though the plan order caps still matter as volume grows.
Integrations: Marketplace connections include Amazon, eBay, Etsy, Walmart, Google Shopping, Sears, and Newegg. Shopping-cart integrations include Shopify, Shopify Plus, BigCommerce, and WooCommerce. Services include USPS, ShipStation, Fulfillment by Amazon, ShipEngine, Flexport, SkuVault, Easyship, SalesPad Cloud, Inventory Source, and Algopix.

Pricing

Sellbrite offers a 14-day trial and a free plan. The standard Forever Free plan costs 0.00 USD per free, billed monthly, and includes up to 30 orders per month, unlimited integrated sales channels, unlimited SKUs, and unlimited users. It is a meaningful entry point for low-volume sellers, but the 30-order ceiling is restrictive once regular sales build.

Standard paid plans are billed monthly: Pro 100 costs 29.00 USD per month for up to 100 orders; Pro 500 costs 79.00 USD per month for up to 500; and Pro 2K costs 179.00 USD per month for up to 2,000. Each includes unlimited integrated sales channels, 15-minute inventory and order import frequency, and API access. These tiers raise the order ceiling without restricting channel count, but paid order counts exclude Amazon FBA orders.

There is also a Shopify-specific schedule: Sellbrite for Shopify Forever Free costs 0.00 USD per free, billed monthly, for up to 30 orders. Pro 100 is 19.00 USD per month for up to 100 orders, Pro 500 is 59.00 USD per month for up to 500, and Pro 2K is 99.00 USD per month for up to 2,000. These listed Shopify tiers specify order caps, but not the broader feature bundle described for the standard paid plans.

Platforms

Sellbrite is available on the web and through an API. Support is available by email and chat Monday through Friday, 7:00 a.m. to 4:00 p.m. PT, with callback phone support also offered.

Who it's for

Sellbrite fits brands and retailers that sell across multiple marketplaces and carts and want catalog updates, stock synchronization, and fulfillment routing in one workflow. Sellers with modest monthly volume can start free; higher-volume businesses should choose a paid tier against the relevant order cap. It is less suitable for a seller whose monthly orders routinely exceed 2,000 or whose plan choice depends on a higher standard tier, since the listed standard schedule tops out at Pro 2K.

Pros and cons

Pro: Unlimited integrated sales channels on the standard free and paid plans let sellers connect broadly without a channel-count ceiling.
Pro: Central catalog updates, inventory syncing, and warehouse-level stock control address the operational complexity of selling the same products in multiple places.
Pro: Routing to fulfillment providers and Amazon FBA gives sellers multiple fulfillment paths from the same order workflow.
Con: The free plan stops at 30 orders per month, so it is a starter option rather than a durable fit for many active sellers.
Con: Paid plan quotas count new orders from connected sales channels, so sellers need to account for the order cap even though Amazon FBA orders are excluded.
Con: Standard paid plans import inventory and orders every 15 minutes, which may not suit sellers who need more frequent synchronization.

Alternatives

For a wider comparison, browse Order Management Software or Multichannel Ecommerce Software.

Kiero OMS is another freemium option, with a free tier capped at 100 orders per month and 500 products, and support for macOS, web, and Windows.
Openship may suit teams that want to self-deploy: its free plan offers unlimited shops, channels, orders, and users, with source code and community support.
Pickgro is a freemium alternative with Android, iOS, web, and Windows support; its free tier allows 100 orders per month and 999 catalog products.
OpenOMS may appeal to buyers seeking a self-hosted option; its SaaS starting price is 99.00 PLN per month with no per-order or volume fees.
EMERGE has a free tier limited to one user and four quotations, sales, and purchases a month.
Manhattan Active Inventory Replenishment is a paid alternative.
Ordoro offers a freemium option and a free trial; its Essential plan covers 100 orders per month, one sales channel, one ship-from location, and one user.
Orderwerks is a paid alternative with web portal and sales app pricing per user per month.

Verdict

Choose Sellbrite if you need one place to coordinate listings, inventory, and fulfillment across multiple channels, especially when warehouse stock and Amazon FBA routing are part of the workflow. Look elsewhere if a 15-minute import cadence or the available order ceilings do not match your operating pace.

	aiku	Sellbrite
Free plan	No	Yes
Free trial	No	Yes
Paid from	—	$19/mo
Open source	No	No
Platforms	Web	api, Web
Inventory sync	Yes	—
Order synchronization	Yes	—
Warehouse support	advanced	—
Free plan	—	Yes
Paid from	—	$29/mo

aiku vs Sellbrite

aiku

Sellbrite