Affinity
7.7#2 in social selling softwareFrom $2,000 a yearAndroidiOSWebAPI
VisitAffinity vs The Swarm
The Swarm
7.3#6 in relationship intelligence softwareFrom $99 a monthFree planWebAPIExtensionSelf-hosted
VisitWhat both publish
| Fact | Affinity | The Swarm |
|---|---|---|
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | Listed integrations and destinations include HubSpot, Clay, Attio, Unify, Instantly, Clarify, Airtable and Cargo. |
| Product | Affinity describes itself as an AI-first CRM for private capital firms that helps them find, manage, and close deals. | The Swarm describes itself as a Go-To-Network platform for companies and investors to use relationship data for sales, recruiting, and fundraising. |
| Rating on G2 | 4.4 out of 5 from 73 reviews | 4.8 out of 5 from 17 reviews |
Affinity plans
- Essential$2,000 a year
- Scale$2,300 a year
- Advanced$2,700 a year
- EnterprisePriced on request
The Swarm plans
- FreeFree
- Premium 50$99 a month
- Premium 150$199 a month
- Premium 500$299 a month
- Premium 1000$500 a month
- Premium 2000$750 a month
Pick Affinity if…
Affinity suits private capital teams, including private equity, venture capital, private credit, investment banking, and family offices. It is relevant to teams that want deal workflows and relationship information in one CRM.
Pick The Swarm if…
The Swarm suits sales, recruiting, and fundraising teams that want to search shared connections and pursue warm introductions. Its listed use cases also include AI prospecting, sales intelligence, and VC deal sourcing.