
Affinity
7.7#2 in social selling softwareFrom $2,000 a yearAndroidiOSWebAPI
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| Fact | Affinity | TexAu |
|---|---|---|
| API limits | The pricing page lists 100,000 API calls per month for Scale and Advanced and unlimited calls for Enterprise. | The API documents a 100,000-call monthly ceiling per endpoint, with action-dependent per-minute and per-day limits. |
| Compliance | Affinity lists SOC 2 Type II, ISO 27001, ISO 27017/27018, ISO 27701, GDPR/CCPA, and DORA among its security and compliance standards. | The API page states GDPR and CCPA compliance, EU-region processing availability, DPA availability and SOC 2 Type II in progress. |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | TexAu lists 32 integrations, 60+ tools/connectors, and 200+ actions, including CRMs, outbound tools, and enrichment providers. |
| Product | Affinity describes itself as an AI-first CRM for private capital firms that helps them find, manage, and close deals. | TexAu describes itself as a GTM workspace and enrichment engine for agencies, founders, and GTM teams. |
| Rating on Capterra | 4.7 out of 5 from 3 reviews | 4.0 out of 5 from 20 reviews. |
| Rating on G2 | 4.4 out of 5 from 73 reviews | 4.3 out of 5 from 60 reviews. |
Affinity suits private capital teams, including private equity, venture capital, private credit, investment banking, and family offices. It is relevant to teams that want deal workflows and relationship information in one CRM.
TexAu suits agency owners, founders doing outbound, and SDR or RevOps teams who need to discover, enrich, verify, and score leads. It is for workflows that send data to a CRM or outbound tool rather than replacing those products.