Affinity
7.7#2 in social selling softwareFrom $2,000 a yearAndroidiOSWebAPI
VisitAffinity vs PhantomBuster
PhantomBuster
7.3#6 in social selling softwareFrom $56 a monthFree planWebAPIExtension
VisitWhat both publish
| Fact | Affinity | PhantomBuster |
|---|---|---|
| Company legal name | Crunchbase identifies the legal entity as Affinity Inc., also known as Robyn, founded by Drew Oetting, Ray Zhou and Shubham Goel. | The service is operated by The Phantom Company, a French simplified joint-stock company registered in Paris under number 818 723 629. |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | Listed integrations include HubSpot, Salesforce, Pipedrive, Clay, ChatGPT, Zapier, Make, and n8n. |
| Product | Affinity describes itself as an AI-first CRM for private capital firms that helps them find, manage, and close deals. | PhantomBuster automates lead sourcing, enrichment, and outreach using live data from 15+ platforms. |
| Rating on G2 | 4.4 out of 5 from 73 reviews | 4.4 out of 5 from 138 reviews |
Affinity plans
- Essential$2,000 a year
- Scale$2,300 a year
- Advanced$2,700 a year
- EnterprisePriced on request
PhantomBuster plans
- FreeFree
- TrialFree
- Start$56 a month
- Grow$128 a month
- Scale$352 a month
Pick Affinity if…
Affinity suits private capital teams, including private equity, venture capital, private credit, investment banking, and family offices. It is relevant to teams that want deal workflows and relationship information in one CRM.
Pick PhantomBuster if…
PhantomBuster suits individuals or teams building lead lists and automating prospecting or LinkedIn outreach. Its Start plan is described as intended for individuals or small teams doing light prospecting.