Affinity
7.7#2 in social selling softwareFrom $2,000 a yearAndroidiOSWebAPI
VisitAffinity vs Nimble
What both publish
| Fact | Affinity | Nimble |
|---|---|---|
| AI features | Scale includes AI Chat, meeting Notetaker, Affinity Ascend agents, and a hosted MCP server for accessing Affinity data from AI tools. | Yes |
| Company legal name | Crunchbase identifies the legal entity as Affinity Inc., also known as Robyn, founded by Drew Oetting, Ray Zhou and Shubham Goel. | Crunchbase identifies the business as Nimble, Inc., also known as Nimble CRM. |
| Founded | Independent company profiles and funding coverage place Affinity's founding year in 2014. | 2010 |
| Funding | TechCrunch reported an $80 million Series C in September 2021, bringing total funding to $120 million since the 2014 founding. | Wellfound reports approximately $3 million raised across two rounds, with the latest listed round in January 2012. |
| Headquarters | San Francisco, California, United States | Santa Monica, California |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | The marketplace includes integrations such as Google Workspace, Microsoft 365, Mailchimp, Zapier, HubSpot, QuickBooks and Slack, with more than 120 prebuilt options reported by TechRadar. |
| Limit: mobile app | G2 and App Store reviewers criticize the mobile app for limited workflows, including difficulty creating opportunities or editing lists. | TrustRadius reviewers describe the mobile application as weaker than expected and recommend improving it. |
| Rating on Apple App Store | 3.3 out of 5 from 38 ratings | 4.5 out of 5 from 620 ratings |
| Rating on Capterra | 4.7 out of 5 from 3 reviews | 4.4 out of 5 from 1,868 reviews |
| Rating on G2 | 4.4 out of 5 from 73 reviews | 4.5 out of 5 from 1,114 reviews |
Affinity plans
- Essential$2,000 a year
- Scale$2,300 a year
- Advanced$2,700 a year
- EnterprisePriced on request
Nimble plans
- Business—
- Data-enrichment credits$10 a month
- Additional storage$10 a month
- Additional contacts$10 a month
- Web chat and web forms$12 a month
- AI Email Marketing add-on$15 a month
Pick Affinity if…
Affinity suits private capital teams, including private equity, venture capital, private credit, investment banking, and family offices. It is relevant to teams that want deal workflows and relationship information in one CRM.
Pick Nimble if…
You want what its maker publishes above — check its page for the details.