
Affinity
7.7#2 in social selling softwareFrom $2,000 a yearAndroidiOSWebAPI
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| Fact | Affinity | Dux-Soup |
|---|---|---|
| Audience | Affinity identifies private equity, venture capital, private credit, investment banking, family offices, and other private capital teams among the industries it serves. | The company describes its users as individuals, teams, and agencies, and says it has 300,000+ users worldwide. |
| Founded | Independent company profiles and funding coverage place Affinity's founding year in 2014. | 2015 |
| Headquarters | San Francisco, California, United States | Breda, Netherlands |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | The listed integrations include Slack, Salesforce, Pipedrive, HubSpot, SharpSpring, Freshsales, OpenAI, Anthropic, Microsoft Teams, HighLevel, Zapier, and Make. |
Affinity suits private capital teams, including private equity, venture capital, private credit, investment banking, and family offices. It is relevant to teams that want deal workflows and relationship information in one CRM.
It suits individuals, teams, and agencies focused on LinkedIn prospecting and campaign workflows. The listed CRM, messaging, automation, and AI integrations may fit users coordinating outreach with other tools.