Affinity
7.7#2 in social selling softwareFrom $2,000 a yearAndroidiOSWebAPI
VisitAffinity vs Buska
What both publish
| Fact | Affinity | Buska |
|---|---|---|
| Compliance | Affinity lists SOC 2 Type II, ISO 27001, ISO 27017/27018, ISO 27701, GDPR/CCPA, and DORA among its security and compliance standards. | Buska's privacy policy describes GDPR legal bases and says it uses European Commission approved Standard Contractual Clauses for international data transfers. |
| Founded | Independent company profiles and funding coverage place Affinity's founding year in 2014. | 2023 |
| Headquarters | San Francisco, California, United States | France |
| Integrations | Native connections include Gmail, Outlook, Slack, Microsoft Teams and PitchBook, with partner integrations such as Salesforce, Monday, Notion, Outreach and Preqin. | Buska documentation lists integrations including Slack, Discord, Microsoft Teams, HubSpot, Salesforce, Pipedrive, Make, and n8n. |
| Product | Affinity describes itself as an AI-first CRM for private capital firms that helps them find, manage, and close deals. | Buska monitors social conversations for buying intent, scores leads with AI, and supports B2B lead generation. |
Affinity plans
- Essential$2,000 a year
- Scale$2,300 a year
- Advanced$2,700 a year
- EnterprisePriced on request
Buska plans
- Starter$49 a month
- Developer API credits$50, paid once
- Growth$99 a month
- Scale$249 a month
- Production API credits$500, paid once
- Business API credits$3,000, paid once
Pick Affinity if…
Affinity suits private capital teams, including private equity, venture capital, private credit, investment banking, and family offices. It is relevant to teams that want deal workflows and relationship information in one CRM.
Pick Buska if…
Buska is aimed at sales teams, growth marketers, SaaS founders, and marketing agencies looking for buying signals in public online conversations. Teams needing API access should note that Starter does not list it.