Adzooma vs Improvado
| Adzooma | Improvado | |
|---|---|---|
| Free plan | Yes | No |
| Free trial | No | No |
| Paid from | Free | $100/mo |
| Open source | No | No |
| Platforms | Web | api, Web |
| Free plan | Yes | Yes |
| Data refresh | daily | hourly |
| Spend tracking | Yes | Yes |
| Pipeline tracking | Yes | Yes |
| Historical data | 1 months | — |
| Paid from | — | 100 /mo |
| Custom dashboards | — | Yes |
| CRM reporting | — | Yes |
Both are listed in Best Marketing Analytics Software. On Everything Xiaomi, Adzooma scores higher on our published basis.