
AdRoll
7.1#1 in cross-channel advertising softwareFree planFree planWebAPI
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| Fact | AdRoll | HiConversion |
|---|---|---|
| Analytics | AdRoll provides real-time KPI dashboards, campaign reporting, benchmarking, exportable reports, conversion tracking and revenue tracking. | Its unified statistics combine ad-account data and web analytics, with reporting on CPA, CTR, CR, ROI, creatives, audience demographics, targeting, and time periods. |
| Headquarters | San Francisco, California, United States | Moscow, Russia |
| Retargeting | The platform retargets people who previously interacted with a brand, product or service. | The service offers a unified retargeting interface for VK and myTarget, including VK retargeting configuration and combining retargeting groups. |
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.
The client tariff is described as available to companies and individuals. The agency tariff is aimed at companies receiving commissions from social networks and supports their own ad accounts.