AdRoll
7.1#1 in cross-channel advertising softwareFree planFree planWebAPI
VisitAdRoll vs Basis
What both publish
| Fact | AdRoll | Basis |
|---|---|---|
| Analytics | AdRoll provides real-time KPI dashboards, campaign reporting, benchmarking, exportable reports, conversion tracking and revenue tracking. | Users can create dashboards with charts and tables, control access permissions, and share access with unlimited users at no additional cost. |
| Integrations | Listed integrations include Shopify, WooCommerce, Wix, BigCommerce, Klaviyo, Facebook, Instagram, TikTok, Pinterest, Amazon, Bing, Google Ads, LinkedIn, Snapchat, X/Twitter, Mailchimp, ActiveCampaign, Salesforce, HubSpot and Google Analytics. | Basis says it offers more than 100 integrations across general ledger, ERP, HR, and CRM systems, with premium NetSuite integrations available for an additional fee. |
| Product | AdRoll unites social media and programmatic advertising to manage cross-channel campaigns from one platform. | Basis is a strategic finance platform for forecasting, planning, performance analytics, and reporting. |
AdRoll plans
- Account-Based RetargetingFree
- Account-Based MarketingPriced on request
- Account-Based Marketing + AdvertisingPriced on request
- Advanced Package—
- Managed Services AdsPriced on request
- Managed Services Advanced Package—
Basis plans
- Essential$249 a month
- Growth$699 a month
- EnterprisePriced on request
Pick AdRoll if…
AdRoll suits teams coordinating advertising across social platforms and the open web. It may also suit advertisers seeking cross-channel campaign automation and reporting.
Pick Basis if…
You want what its maker publishes above — check its page for the details.