
Adjust
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| Fact | Adjust | Snapchat Ads |
|---|---|---|
| Founded | 2012 | 2011 |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | Snap Pixel setup options include Shopify and Google Tag Manager, and CAPI setup options include Shopify, Datahash, and Stape. |
| Purpose | Adjust describes itself as an attribution and analytics suite for app marketers to measure, optimize, and grow app marketing across platforms. | Snapchat Ads helps businesses reach audiences with ad formats, targeting tools, and campaign strategies. |
Adjust suits app marketing teams that need attribution and reporting across multiple platforms. Teams considering Core or Enterprise should account for contact-sales pricing and the paid Growth Solutions add-ons.
It suits businesses planning Snapchat advertising campaigns that need audience targeting, spend controls, and campaign measurement. Advertisers can also use its listed integrations and brand suitability options.