
Adjust
7.7#2 in ad tech softwareFree planFree planAndroidiOSWebAPI
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| Fact | Adjust | Airbridge |
|---|---|---|
| API | Public APIs include reporting, partner ad spend, blocklist, campaign, app automation, device, server-to-server and TrueLink deep-link APIs. | The REST API exposes tracking-link management, reports, raw-data export, attribution results, event ingestion, ad-spend uploads and SKAN configuration. |
| Attribution | The service measures paid and organic attribution, reattribution, web activity, app-store campaigns, preinstalls and server-to-server events. | The service attributes downstream events such as trials, subscriptions and revenue to acquisition sources. |
| Deep linking | TrueLink creates branded deep links that route users to destinations inside apps across channels. | It provides deferred deep links, branded short links, QR codes and web-to-app routing. |
| Documentation | The Developer Hub provides separate SDK, API and migration documentation, including SDK v5 guides. | Documentation includes marketer guides, developer guides, API references, onboarding, attribution, fraud, SKAN, deep-linking and cross-platform topics. |
| Integrations | Adjust maintains a certified marketplace covering ad networks, analytics platforms, data-management tools and solution agencies. | The integrations directory advertises more than 374 integrations, including ad networks, subscription tools and data partners. |
| Rating on Capterra | 4.2 out of 5 from 26 reviews. | 0.0 out of 5 from 0 reviews |
| Rating on G2 | 4.5 out of 5 from 405 reviews. | 4.6 out of 5 from 36 reviews |
Adjust suits app marketing teams that need attribution and reporting across multiple platforms. Teams considering Core or Enterprise should account for contact-sales pricing and the paid Growth Solutions add-ons.
Core is positioned for teams running paid advertising on Google, Meta, Apple Ads, and TikTok. Growth is for teams scaling across more than 330 ad networks and platforms.