Adform DMP
6.0#9 in data management platformsWebAPI
VisitAdform DMP vs Lotame Spherical Data Collaboration Platform
Lotame Spherical Data Collaboration Platform
6.5#4 in data management platformsFrom $1 a monthWebAPI
VisitWhat both publish
| Fact | Adform DMP | Lotame Spherical Data Collaboration Platform |
|---|---|---|
| Audience tools | The publisher DMP page lists lookalike and overlap analysis tools for creating audiences. | It supports audience enrichment, creation, modeling, comparison, and charting, including AI and machine-learning-based lookalikes. |
| Founded | 2002 | 2006 |
| Headquarters | Copenhagen, Denmark | Columbia, Maryland, United States |
| Privacy | Adform’s DMP brochure describes the service as designed for privacy and GDPR compliance and says data can be imported and exported from its system. | Lotame says it follows Privacy by Design and Privacy by Default and honors individuals’ choices regarding personal-data processing. |
Adform DMP plans
- Adform DMPPriced on request
Lotame Spherical Data Collaboration Platform plans
- Paid version$1 a month
- Custom enterprise pricingPriced on request
- Spherical Data Collaboration PlatformPriced on request
Pick Adform DMP if…
Adform DMP suits brands and publishers that need to combine fragmented data and activate audiences across channels. Prospective customers should be prepared to discuss contract scope and pricing with Adform.
Pick Lotame Spherical Data Collaboration Platform if…
It suits digital marketers, agencies, and media companies seeking tools for data collaboration, audience development, and advertising activation. Its audience-specific offerings include Data Buyer for agencies and Data Seller for media companies.