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Adblock Plus vs Purify

Adblock Plus

8.0#1 in ad blocking softwareFrom $40 a year
Free planAndroidiOSExtensionLinux
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Purify

6.0#26 in ad blocking software$1.99 one-time
iOS
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What both publish

FactAdblock PlusPurify
Browser supportmajor-browserssingle-browser
Cookie popup blockingYesYes
Device coveragedesktop-and-mobilemobile
Free planYesNo

Adblock Plus plans

  • Premium$40 a year
  • Adblock Plus FreeFree
  • Adblock Plus Premium$4 a month
  • Adblock Plus Premium$40 a year

Purify plans

  • PurifyPriced on request
  • Purify—
  • Purify: Block Ads and Tracking$1.99, paid once

Pick Adblock Plus if…

Adblock Plus suits people who want to block ads and tracking across supported browsers and mobile products. It also fits users who want to customize filter lists or disable Acceptable Ads.

Pick Purify if…

You want what its maker publishes above — check its page for the details.

Charts they share