ActiveProspect
8.0#1 in lead generation softwareFrom $10 a monthFree planAndroidiOSWebAPI
VisitActiveProspect vs Riddle
What both publish
| Fact | ActiveProspect | Riddle |
|---|---|---|
| API | The LeadConduit API is RESTful, uses JSON over HTTPS and exposes actions that are generally available in the web interface. | The integration page lists REST APIs for statistics, the builder and generative AI, as well as an MCP server. |
| Founded | The company and BBB records identify 2004 as the business start year. | 2014 |
| Headquarters | Austin, Texas, United States | Saarbrücken, Germany |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | Riddle offers native integrations including Salesforce, Mailchimp, Brevo, ActiveCampaign, AWeber, Google Sheets, GA4, Google Tag Manager, Meta Pixel, Matomo and Adobe Analytics, plus Zapier and webhooks. |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Riddle says its founders, product team and engineers answer support chat, and that support is not outsourced to call centers or AI. |
ActiveProspect plans
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
Riddle plans
- Pro$129 a month
- Business$399 a month
- Enterprise$799 a month
Pick ActiveProspect if…
ActiveProspect suits teams that buy, sell, or originate leads, as well as compliance, legal, marketing, data, and technology teams. It can also suit companies that need real-time lead routing and consent records.
Pick Riddle if…
You want what its maker publishes above — check its page for the details.