ActiveProspect
8.0#1 in lead generation softwareFrom $10 a monthFree planAndroidiOSWebAPI
VisitActiveProspect vs Marketing Optimizer
Marketing Optimizer
7.1#13 in lead generation softwareFrom $249 a monthFree planWeb
VisitWhat both publish
| Fact | ActiveProspect | Marketing Optimizer |
|---|---|---|
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | The pricing page lists Zapier integration on every plan, as well as a RESTful API, custom webhooks, and popular lead vendor integration among included data integration features. |
| Privacy | ActiveProspect says it does not sell customer web-form or personal data and processes it only for contracted purposes. | The privacy policy says sensitive data exchanges use an SSL-secured channel and are encrypted, and that the site complies with PCI vulnerability standards. |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Plans include support tickets and consultative phone support; the Free plan specifies email and chat support, while paid plans specify unlimited support. |
ActiveProspect plans
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
Marketing Optimizer plans
- FreeFree
- Startup$249 a month
- Growth$499 a month
- Advanced$799 a month
Pick ActiveProspect if…
ActiveProspect suits teams that buy, sell, or originate leads, as well as compliance, legal, marketing, data, and technology teams. It can also suit companies that need real-time lead routing and consent records.
Pick Marketing Optimizer if…
Marketing Optimizer is intended for lead sellers, sales managers, marketers, agencies, and B2B brands. Its listed industries include financial services, healthcare, solar, higher education, and real estate.