Overview

ActiveProspect is a software platform for managing leads from capture through delivery. Its tools help organizations gather and enhance leads, apply filters, document consent, check suppression lists, and route records to revenue systems in real time. It is presented for teams on both sides of lead transactions, as well as marketing, compliance, legal, data, intelligence, and technology groups.

Lead sources can connect through HTTP POST, webhooks, CSV, or API. Supported examples include webforms, Facebook, and Instagram. ActiveProspect offers more than 500 integrations and add-ons; its LeadsBridge product syncs lead data and audiences with Facebook, LinkedIn, and Google, and supports online-to-offline tracking.

Founded in 2004 and headquartered in Austin, Texas, ActiveProspect reports 3k+ customers, 55k+ publishers certifying leads, and 1 billion leads certified annually. These figures indicate the scale the company reports, not a guarantee of results for an individual customer.

For a wider view of this category, see Lead Management Software and Lead Generation Software.

Key features

Lead optimization: LeadConduit captures, enhances, filters, delivers, and reports on leads, with real-time control.
Consent records: TrustedForm documents consumer consent to help with regulations such as the TCPA.
Suppression checks: SuppressionList checks leads against unlimited internal or external lists in real time.
Lead orchestration: The platform validates and routes each lead between lead sources and revenue systems in real time.
Multi-channel capture: Sources can be connected by HTTP POST, webhooks, CSV, or API, including webforms and social platforms.
Advertising connections: LeadsBridge syncs lead data and audiences with Facebook, LinkedIn, and Google, and supports online-to-offline tracking.
Scoring, routing, and enrichment: ActiveProspect supports lead scoring, lead routing, and lead enrichment.

Pricing

ActiveProspect uses a freemium model and lists a free plan, though no price is specified for it. Paid options include pay-as-you-go products sold a-la-carte without a long-term commitment, and contracted service with an annual contract and a $24K+ spend commitment.

Plan	Price	Terms
Free	Price not listed	Billed free forever; cancel anytime; sign up online
Self-Service	10.00 USD per month	Billed starting at $10 monthly; cancel anytime; sign up online; credit card or bank transfer
Professional	1000.00 USD per month	Billed starting at $1,000 monthly; annual commitment; contract; credit card or bank transfer
Enterprise	5000.00 USD per month	Billed starting at $5,000 monthly; annual commitment; contract; credit card or bank transfer

Platforms

ActiveProspect is available through web and API platforms.

Who it's for

The platform is aimed at buyers, sellers, originators, compliance and legal teams, marketers, data and intelligence teams, and technology teams. Its real-time capture, validation, suppression checks, and routing are relevant to organizations handling leads across multiple sources and revenue systems.

Pros and cons

Pros

Combines lead optimization, consent documentation, suppression checks, and routing.
Connects sources through several intake methods and offers over 500 integrations and add-ons.
Offers both a free plan and a self-service option that can be canceled anytime.
States that its SaaS platform solutions have SOC 2 Type II compliance and that data is encrypted in transit and at rest; API endpoints require at least TLS 1.2.
Says the platform is designed for 24/7/365 use and publishes uptime publicly.

Cons

Professional and Enterprise require annual commitments and contracts.
Contracted service requires a $24K+ spend commitment.
The Free plan has no listed price, and plan details do not specify which features each tier includes.

ActiveProspect reports that customers rate its global support team at over 90% satisfaction. This is a company-reported figure rather than an assurance of any individual support experience.

Alternatives

Other options to consider include Breadcrumbs, LeadExec, QuickOn, boberdoo, SalesExec, Lucep, noCRM.io, and Conversica.

Verdict

ActiveProspect brings lead capture, enrichment, filtering, consent documentation, suppression checks, and routing into a real-time workflow, with web and API access and a broad integration offering. It is a plausible fit for organizations coordinating lead intake across multiple sources and teams, particularly where consent records and suppression checks matter. The listed free and cancel-anytime self-service options provide a lower-commitment entry point, while Professional and Enterprise carry annual commitments; contracted service also has a stated $24K+ spend threshold. Buyers should account for those commercial differences and confirm which features are included in the plan they choose.

	ActiveProspect	Formsort
Free plan	No	Yes
Free trial	No	No
Paid from	$10/mo	$279/mo
Open source	No	No
Platforms	api, Web	Web
Free plan	Yes	Yes
Capture channels	multi-channel	—
Lead scoring	Yes	—
Lead routing	Yes	—
Lead enrichment	Yes	—
Paid from	—	279 /mo

ActiveProspect vs Formsort

ActiveProspect

Formsort