ActiveProspect
8.0#1 in lead generation softwareFrom $10 a monthFree planAndroidiOSWebAPI
VisitActiveProspect vs Breadcrumbs
Breadcrumbs
7.4#5 in lead management softwareFrom $1,999 a monthFree planWebAPI
VisitWhat both publish
| Fact | ActiveProspect | Breadcrumbs |
|---|---|---|
| API | The LeadConduit API is RESTful, uses JSON over HTTPS and exposes actions that are generally available in the web interface. | The site says Breadcrumbs provides an API for bringing data into its platform. |
| Headquarters | Austin, Texas, United States | San Francisco, California, United States |
| Integrations | ActiveProspect offers over 500 integrations and add-ons. | Breadcrumbs says it offers no-code connectors and names HubSpot, Marketo, Salesforce, Mixpanel, and Intercom as examples. |
| Praise: integrations | G2 reviewers repeatedly praise LeadsBridge for many integration points, simple lead syncing and custom options connecting web sources to CRMs and ERPs. | G2 reviewers praise integrations with HubSpot and Pendo and say the connections are straightforward. |
| Rating on G2 | 4.6 out of 5 from 70 reviews | 4.3 out of 5 from 23 reviews |
| Rating on Trustburn | 4.3 out of 5 from 11 reviews | 4.1 out of 5 from 10 reviews |
| Support | The product pages describe community, email and managed support tiers, with stated response targets varying by plan. | Breadcrumbs offers personalized demos and describes its team as helping customers with data strategy and scoring models. |
ActiveProspect plans
- FreeFree
- LeadConduit usage$0.15, paid once
- Self-Service$10 a month
- Professional$1,000 a month
- Enterprise$5,000 a month
Breadcrumbs plans
- FreeFree
- Pro$1,999 a month
- EnterprisePriced on request
Pick ActiveProspect if…
ActiveProspect suits teams that buy, sell, or originate leads, as well as compliance, legal, marketing, data, and technology teams. It can also suit companies that need real-time lead routing and consent records.
Pick Breadcrumbs if…
Breadcrumbs suits businesses using lead scoring across sales-assisted, product-led, or hybrid go-to-market approaches. The free tier is limited to test mode for up to 10,000 contacts.