
ActiveCampaign
8.0#20 in email marketing toolsAndroidiOSWeb
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| Fact | ActiveCampaign | Zoho Campaigns |
|---|---|---|
| A/B testing | Yes | Yes |
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2003 | 1996 |
| Free plan | No | Yes |
| Native integrations | 1000 | 40 |
ActiveCampaign suits teams that need marketing automation across several customer channels, with segmentation, lead scoring, and campaign testing. Its team permissions and shared inboxes may also fit businesses coordinating marketing work among multiple users.
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.