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ActiveCampaign vs Zoho Campaigns

What both publish

FactActiveCampaignZoho Campaigns
A/B testingYesYes
Audience segmentationYesYes
Email automationYesYes
Founded20031996
Free planNoYes
Native integrations100040

ActiveCampaign plans

  • StarterPriced on request
  • PlusPriced on request
  • ProPriced on request
  • EnterprisePriced on request
  • AdvancedPriced on request
  • PremiumPriced on request

Zoho Campaigns plans

  • Forever FreeFree
  • Standard$4 a month
  • Professional$6 a month

Pick ActiveCampaign if…

ActiveCampaign suits teams that need marketing automation across several customer channels, with segmentation, lead scoring, and campaign testing. Its team permissions and shared inboxes may also fit businesses coordinating marketing work among multiple users.

Pick Zoho Campaigns if…

Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.

Charts they share