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ABConvert vs GrowthBook

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GrowthBook

8.6#1 in a/b testing toolsFrom $40 a month
Free planAndroidiOSWebAPI
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What both publish

FactABConvertGrowthBook
IntegrationsThe maker's documentation lists Clarity, Hotjar, Contentsquare, Heap, Amplitude, Mixpanel, Segment, Klaviyo, BigQuery, Recharge, SKIO, and GA4 integrations.Listed warehouse integrations include Snowflake, BigQuery, Databricks, ClickHouse, Trino, and Adobe Experience Platform.
ProductABConvert is a Shopify app for A/B testing product prices, images, page templates, shipping rates, and checkout UI.GrowthBook is a warehouse-native platform for experimentation, feature flags, and product analytics.
SecurityThe data retention policy says data is encrypted in transit with TLS 1.3 and at rest with AES-256, with role-based access controls and 24/7 security monitoring.GrowthBook states SOC 2 Type II certification, GDPR, COPPA and CCPA compliance, encryption in transit and at rest, and warehouse-only aggregate access.

ABConvert plans

  • Basic$59 a month
  • Starter$99 a month
  • Advanced$119 a month
  • Plus$199 a month
  • Growth$199 a month
  • Scale$399 a month

GrowthBook plans

  • Starter (Cloud)Free
  • Open SourceFree
  • Open Source (Self-Hosted)Free
  • StarterFree
  • Pro$40 a month
  • Pro (Cloud)$40 a month

Pick ABConvert if…

You want what its maker publishes above — check its page for the details.

Pick GrowthBook if…

Starter is described as suitable for individuals or small teams, while Pro is aimed at small and mid-sized teams. Enterprise is for teams operating at scale, with managed cloud and self-hosted deployment options.

Charts they share