AB Tasty
7.9#2 in website optimization toolsFrom €15,000 a yearAndroidiOSWebAPI
VisitAB Tasty vs VWO Feature Experimentation
VWO Feature Experimentation
6.3#15 in experimentation platformsAndroidiOSWebAPI
VisitWhat both publish
| Fact | AB Tasty | VWO Feature Experimentation |
|---|---|---|
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The integrations directory describes Amplitude cohort import and campaign-data export, and a two-way real-time data sync with Segment. |
| Pricing model | Wingify says pricing is custom and based on factors including monthly active users, selected products and plans, and implementation scope. | Wingify says pricing is custom and depends on factors including traffic volume, selected products and plans, and implementation scope. |
| Product purpose | AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics capabilities. | Feature Experimentation tests different feature versions, including backend logic, pricing criteria, algorithms, and AI features, to measure real-world impact. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Wingify lists ISO 27001:2022, ISO 27701:2019, ISO 27017:2015, ISO 27018:2019, PCI DSS v4.0.2, and SOC 2 Type II certifications or assessments. |
| Statistics | Its experimentation suite includes Bayesian, frequentist and sequential statistical engines, a test-duration calculator and RevenueIQ ROI analysis. | SmartStats offers Bayesian and Frequentist methodologies, built-in error and peeking correction, automatic sample ratio mismatch detection, and real-time reports. |
AB Tasty plans
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
VWO Feature Experimentation plans
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Pick AB Tasty if…
Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies and enterprises with advanced requirements. SDK support spans web, mobile and server environments.
Pick VWO Feature Experimentation if…
It suits teams that need to experiment with product features across web, mobile, or server-side systems. Developers can build with SDKs while non-developers manage feature variables in the dashboard.