
AB Tasty
7.9#2 in website optimization toolsFrom €15,000 a yearAndroidiOSWebAPI
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| Fact | AB Tasty | Meiro Personalization |
|---|---|---|
| Experimentation | The platform provides A/B/n, multivariate, split-URL and server-side experiments, real-time results, unlimited variations, multiple goals, traffic allocation and SPA support. | Marketers can create, launch, A/B test, and optimize omnichannel experiences with no-code audience segmentation and a drag-and-drop journey builder. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The integrations directory lists 299 integrations, including Google Ads, Google Analytics 4, Salesforce, Shopify, Snowflake, TikTok Ads, and REST API. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Meiro supports OIDC SSO, MFA through the identity provider, role-based authorization, HTTPS/TLS 1.2+, isolated client environments, and optional bring-your-own-key configuration. |
Growth is described for small teams starting experimentation, Pro for businesses scaling it, and Enterprise for large teams, agencies and enterprises with advanced requirements. SDK support spans web, mobile and server environments.
Meiro Personalization is aimed at marketers and IT teams seeking to deliver personalized experiences across channels. Its no-code segmentation is intended to let marketers work without IT support.