ZOE
ZOE is a nutrition app that uses nutrition science to help users make food choices through mindful eating.
What ZOE is
ZOE is a nutrition app that uses nutrition science to help users make food choices through mindful eating. Its Processed Food Risk Scale helps distinguish processed foods it considers high-risk from those that can fit into a healthy, diverse diet. Users can photograph meals and snacks to receive scores and find healthier options, with guidance informed by AI and scientific research. Meal scores take account of factors such as blood-sugar and fat impact, macronutrient balance, and fiber. The app tracks daily scores, streaks, and achievable goals without calorie counting. The ZOE App is a free download at no cost. ZOE Plus adds personalised scores, unlimited learning, and an ad-free experience; it costs $15.99 a month or $99.99 a year. The app is available on Android and iOS. ZOE says its program is available in the continental United States, Hawaii, and the UK, while testing and membership products are unavailable in New York. It describes the app as a general wellness product, not a tool to diagnose or treat medical conditions. Meal photo logging may collect photo metadata, including the date, time, and precise location.
Good
- Tracks scores, streaks, and achievable goals
- Scores consider fiber and macronutrient balance
- Free app download at no cost
- Available on Android and iOS
Watch out
- Not intended to diagnose or treat conditions
- Meal photos may include precise location metadata
- Testing and membership products unavailable in New York
Who it suits
ZOE may suit people who want food guidance, meal scoring, and habit tracking without calorie counting. Its wellness-only scope and stated availability limits matter before signing up.
Verdict
ZOE pairs meal photo scoring with nutrition-focused habit tracking and offers a free app alongside paid Plus plans. Keep its wellness scope, location availability, and photo metadata collection in mind.
Plans and prices
From ZOE's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| ZOE App | Free | Science-backed nutrition app · free download |
| ZOE Plus monthly | $15.99 a month | Personalised scores · unlimited learning · ad-free · ZOE Plus costs $15.99 monthly. |
| ZOE Plus yearly | $99.99 a year | Personalised scores · unlimited learning · ad-free · ZOE Plus costs $99.99 yearly. |
The facts
Each one read from ZOE's own pages, with the date it was checked.
What it does
- Availability
- ZOE says its program is available in the continental United States and Hawaii, and also in the UK; testing and membership products are unavailable in New York.checked 9 Oct 2026
- Food risk scale
- The app’s Processed Food Risk Scale helps users understand which processed foods are high-risk and which can fit into a healthy, diverse diet.checked 9 Oct 2026
- Habit tracking
- The app tracks daily scores, streaks, and achievable goals without calorie counting.checked 9 Oct 2026
- Meal scoring
- Meal scores consider factors including blood sugar and fat impact, macronutrient balance, and fiber content.checked 9 Oct 2026
- Medical scope
- ZOE says it is for general wellness and is not intended to diagnose or treat medical conditions.checked 9 Oct 2026
- Plus features
- ZOE Plus includes personalised scores, unlimited learning, and an ad-free experience.checked 9 Oct 2026
- Privacy
- ZOE’s privacy policy says meal photo logging may collect photo metadata, including the date, time, and precise location where a photo was taken.checked 9 Oct 2026
- Purpose
- The app uses nutrition science to help users make smarter food choices and improve their health through mindful eating.checked 9 Oct 2026
- Subscription management
- ZOE Plus subscriptions are managed through the phone’s App Store subscriptions settings.checked 9 Oct 2026
- Support
- Free app users can report bugs through the app’s feedback section or email [email protected].checked 9 Oct 2026
Where it runs
- Meal photos
- Users can photograph meals and snacks to get scores and find healthier options, informed by AI and scientific research.checked 9 Oct 2026
- Platforms
- The app is available for iPhone with iOS 16.4 or later and Android devices with Android 8.0 or later.checked 9 Oct 2026
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