YouGov Signal
The facts below are what the maker publishes about YouGov Signal, checked and dated. Our editors have not written about it yet.
Plans and prices
From YouGov Signal's own pricing page, checked 22 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Self-Serve | $1.50 a month | 30 questions · Prices start from $1.50 per survey complete; price varies by survey configuration and audience. |
| YouGov Behavioral: Online Search & Social | Priced on request | Pricing available by contacting YouGov |
The facts
Each one read from YouGov Signal's own pages, with the date it was checked.
What it does
- Audience segmentation
- It supports audience segmentation and lookalike modelling using YouGov’s global panel of 30 million+ registered members.checked 12 Oct 2026
- Brand analytics
- It can rank and compare brands’ online performance and track content and brand affinities.checked 12 Oct 2026
- Custom research
- The custom insights module offers work with audience strategists and data scientists to develop reporting plans and data-driven strategies.checked 12 Oct 2026
- Data coverage
- The product includes digital and social data from social media, search, Wikipedia, and news articles.checked 12 Oct 2026
- Data feed
- The Raw data feed module provides regular transfers for integrating social listening metrics with a client’s in-house processing.checked 12 Oct 2026
- Data protection
- YouGov says it encrypts data at rest and in transit and limits information access through access controls.checked 12 Oct 2026
- Integrations
- Online Search & Social data can be connected with YouGov Profiles audience insights and YouGov BrandIndex brand health data.checked 12 Oct 2026
- Marketing analysis
- The product helps monitor online and offline marketing, gauge performance, and optimize ongoing ad spend.checked 12 Oct 2026
- Modules
- Its six modules cover Film & TV, Talent & public figures, Brands & industries, Politics & trends, Custom insights & research, and Raw data feed.checked 12 Oct 2026
- News monitoring
- Yeschecked 22 Sep 2026
- Product
- YouGov Behavioral: Online Search & Social delivers social insights from 46+ digital sources in over 40 markets.checked 12 Oct 2026
- Security
- YouGov says its information security management system is certified to ISO 27001:2022 and that it conducts security testing, including penetration testing and external assessments.checked 12 Oct 2026
- Sentiment analysis
- Its natural language processing tracks real-time digital opinions and is described as having 93% sentiment accuracy.checked 12 Oct 2026
- Support and sales
- The product page directs prospective customers to contact YouGov for product inquiries.checked 12 Oct 2026
- Web monitoring
- Yeschecked 22 Sep 2026
The company
- Company audience
- YouGov says it helps brands, media owners, and agencies understand audiences, track brand and reputation, and plan and optimize marketing.checked 12 Oct 2026
- Founded
- 2000checked 28 Sep 2026
- Headquarters
- London, United Kingdomchecked 28 Sep 2026
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