Xale
Xale is a CRM for study-abroad consultancies and education teams, bringing leads, applications, calls, WhatsApp conversations, and payments into one workspace.
What Xale is
Xale is a CRM for study-abroad consultancies and education teams, bringing leads, applications, calls, WhatsApp conversations, and payments into one workspace. Each university application is tracked as a separate deal with its own stage, owner, and payments. Teams can also create parallel tracks for loans, interview preparation, and visa filing, with steps, ownership, access, and follow-up assigned to each. The CRM lists 26 automation actions, with run logs and automatic retries after failures. Its Custom Report Builder covers leads, deals, calls, follow-ups, activity, and payments, with report cells opening underlying rows. Integrations include WhatsApp Cloud API with Coexistence, Wati, Gallabox, UrbanChat, Meta Lead Ads, Gmail sending, and TeleCMI cloud telephony. Xale offers iOS and Android apps with offline support and sync after reconnecting; its Android app can sync counsellor calls and attach phone recordings. Basic has a 7-day trial and Pro a 14-day trial, with neither requiring a credit card. Xale was founded in 2024 and is headquartered in Kozhikode, Kerala, India.
Good
- Tracks each university application as its own deal
- Supports parallel loan, interview, and visa workflows
- Lists 26 automation actions with retries
- Mobile apps support offline work and later sync
Watch out
- Basic is limited to five team seats
- Basic allows up to 200 leads
- Plans add 18% GST
- Custom plan is billed annually
Who it suits
Xale is built primarily for study-abroad consultancies, including owners, branch managers, counsellors, and telecallers. Its templates also cover education, manpower, video production, academies, and travel.
Verdict
Xale brings application tracking, parallel workflows, reporting, and integrations into a CRM focused on study-abroad consultancies. Basic starts at ₹499/mo, with a 7-day trial; Pro offers a 14-day trial.
Plans and prices
From Xale's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Basic | ₹499 a month | 5 team seats · 200 leads · 1 branch · 20 active automations · 30 GB storage · email support (24h SLA) · Billed monthly · 18% GST extra |
| Pro | ₹949.05 a month | 20 team seats · 1K leads · 3 branches · 20 active automations · 30 GB storage · priority WhatsApp & email support · Billed monthly · 18% GST extra |
| Custom | Priced on request | Unlimited team seats · unlimited leads · unlimited branches · 20 active automations · 30 GB storage · dedicated success manager · Talk to us · billed annually |
The facts
Each one read from Xale's own pages, with the date it was checked.
Where it runs
- Application tracking
- Each university application is tracked as its own deal with its own stage, owner and payments.checked 7 Oct 2026
- Mobile platforms
- The features page describes real iOS and Android apps with offline support and sync when reconnected.checked 7 Oct 2026
What it does
- Automation
- The pricing page says the CRM includes 26 automation actions, with runs logged and automatic retries after failures.checked 7 Oct 2026
- Backups
- Xale says it takes hourly database backups and isolates workspace data.checked 7 Oct 2026
- Call recording
- The Android app can sync counsellor calls and attach the phone’s recording; TeleCMI cloud telephony can record calls on any phone, including iPhone.checked 7 Oct 2026
- Compliance
- The features page describes Xale as GDPR and DPDP compliant and says SOC 2 Type II is in progress.checked 7 Oct 2026
- Integrations
- The CRM supports WhatsApp Cloud API with Coexistence, Wati, Gallabox and UrbanChat, plus Meta Lead Ads, Gmail sending and TeleCMI cloud telephony.checked 7 Oct 2026
- Parallel workflows
- Teams can run parallel tracks such as loans, interview preparation and visa filing, each with its own steps, owner, access and follow-up.checked 7 Oct 2026
- Reporting
- The Custom Report Builder reports on leads, deals, calls, follow-ups, activity and payments, and report cells open the underlying rows.checked 7 Oct 2026
- Security
- The features page states that Xale uses database-level row isolation, JWT authentication with rotating refresh tokens, bcrypt password hashing and AES-256 encryption at rest.checked 7 Oct 2026
- Support
- Basic includes email support with a 24-hour SLA; Pro includes priority WhatsApp and email support.checked 7 Oct 2026
- What it does
- Xale is a CRM for study-abroad consultancies and education teams that manages leads, applications, calls, WhatsApp conversations and payments in one workspace.checked 7 Oct 2026
- Who it is for
- Xale is built first for study-abroad consultancies, including owners, branch managers, counsellors and telecallers; its templates also cover education, manpower, video production, academies and travel.checked 7 Oct 2026
The company
- Founded
- 2024checked 28 Sep 2026
- Headquarters
- Kozhikode, Kerala, Indiachecked 28 Sep 2026
Money
- Trial and billing
- Basic has a 7-day free trial and Pro has a 14-day free trial; both are offered without a credit card, and prices are per workspace with 18% GST added.checked 7 Oct 2026
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