Wizard
Wizard is a web-based AI shopping agent that interprets conversational queries and searches websites, customer reviews, editorial sources, and social content…
What Wizard is
Wizard is a web-based AI shopping agent that interprets conversational queries and searches websites, customer reviews, editorial sources, and social content for product recommendations. It analyzes product attributes and review information through its ranking system, returning five recommendations with detailed insights and review analyses for each query. Product search, evaluation, and checkout are combined in one interface. Best Buy was its first native checkout integration, allowing purchases without leaving Wizard; Wizard says it is launching integrations with additional major retailers and plans a universal cart for participating retailers. The web app offers Speedy and Smart shopping modes. Membership is free, with no fees to join or maintain and no long-term ordering commitments. Wizard was founded in 2021 by Marc Lore and Melissa Bridgeford, and is backed by NEA and Accel. The privacy notice says it may collect account, device, usage, and search information, and may use cookies and pixel tags. Wizard says third-party processors handle payments and it does not directly collect or store card details entered through its services.
Good
- Free membership with no long-term ordering commitments
- Five recommendations with detailed insights per query
- Search, evaluation, and checkout in one interface
- Best Buy native checkout integration
- Speedy and Smart shopping modes
Watch out
- Available through the web app
- People under 18 are not authorized to use it
- Privacy notice allows collection of usage and search information
Who it suits
Wizard suits shoppers who want to compare product recommendations drawn from reviews and editorial material, then check out through an integrated retailer when available. It is for people comfortable using a web app and who meet its minimum age requirement of 18.
Verdict
Wizard brings conversational product discovery and supported checkout into one web interface. Its free membership and recommendation details may suit shoppers comparing options, but retailer checkout integrations are not universal.
Plans and prices
From Wizard's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Wizard membership | Free | No fees to join or maintain membership · no long-term ordering commitments |
The facts
Each one read from Wizard's own pages, with the date it was checked.
What it does
- Checkout
- Wizard combines product search, evaluation, and checkout in one interface.checked 9 Oct 2026
- Eligibility
- Wizard’s terms say people under 18 are not authorized to use the service.checked 9 Oct 2026
- More retailer integrations
- Wizard says it is launching native checkout integrations with additional major retailers and describes a planned universal cart for participating retailers.checked 9 Oct 2026
- Payment handling
- Wizard says payments are processed by third-party payment processors and it does not directly collect or store payment card information entered through its services.checked 9 Oct 2026
- Privacy practices
- Wizard’s privacy notice says it may collect account, device, usage, and search information and may use cookies and pixel tags.checked 9 Oct 2026
- Product discovery
- Wizard interprets conversational shopping queries and analyzes product attributes, customer reviews, and editorial sources using a proprietary ranking system.checked 9 Oct 2026
- Recommendations
- Wizard provides five recommendations per query with detailed insights and review analyses.checked 9 Oct 2026
- Retail integration
- Best Buy was Wizard’s first native checkout integration, enabling purchases without leaving Wizard.checked 9 Oct 2026
- Shopping agent
- Wizard is an AI shopping agent that searches websites, customer reviews, trusted editorial, and social content to recommend products.checked 9 Oct 2026
- Support
- Wizard directs users to [email protected] for questions about its terms or service.checked 9 Oct 2026
The company
- Company
- Wizard is an AI-powered commerce company founded by Marc Lore and Melissa Bridgeford and backed by NEA and Accel.checked 9 Oct 2026
- Founded
- A Wizard press coverage page describes the company’s earlier conversational commerce startup as founded in 2021.checked 9 Oct 2026
Where it runs
- Web app
- Wizard’s shopping agent is available through its web app, which presents Speedy and Smart shopping modes.checked 9 Oct 2026
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