Wistia
Wistia is a video marketing platform for creating, hosting, promoting, and measuring videos and webinars.
What Wistia is
Wistia is a video marketing platform for creating, hosting, promoting, and measuring videos and webinars. Its recording and editing tools include screen and webcam capture, transcript-based editing, speech enhancement, and AI-assisted removal of silences and filler words. Hosting features include a customizable player, video SEO, and collections and playlists. Analytics include account and media reports, embed-location data, engagement heatmaps, A/B testing, and CSV exports. Marketers can add in-video calls to action and lead capture forms, and connect marketing automation tools. The integrations directory includes HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier, and Zendesk; developers can consult Data, Stats, and Upload API references. The free plan includes 25 GB of storage, one user, and 200 GB of bandwidth. Business costs $79 a month, billed annually, and includes 250 GB or more of storage, three users, and 1 TB of bandwidth. The player is stated to comply with WCAG 2.1 AA and support captions and audio descriptions.
Good
- Includes recording, editing, and hosting tools.
- Offers video analytics and A/B testing.
- Free plan includes 25 GB of storage.
- Player supports captions and audio descriptions.
Watch out
- Free plan is limited to one user.
- Free plan includes 200 GB of bandwidth.
- Business requires annual billing at $79 a month.
- No monetization options are listed.
Who it suits
Wistia suits businesses and marketing teams that use video to support business growth, capture leads, and measure engagement. Its APIs may also be useful to developers working with the platform.
Verdict
Wistia brings video production, hosting, lead generation, and analytics together for business and marketing use. The free plan has a one-user limit, while Business is $79 a month billed annually.
Plans and prices
From Wistia's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | 25 GB storage · 1 user only · 200 GB bandwidth |
| Business | $79 a month | 250 GB+ storage · 3 users included · 1 TB bandwidth · $25 per additional user · billed annually |
| Business + Lead gen | $329 a month | Everything in Business · Automation Suite · Connect marketing platforms · Capture and score leads · Measure impact · Annual pricing shown; no credit card required for trial |
| Automation Suite | $250 a month | Available on the Business plan · connects marketing platforms to score leads, trigger campaigns, and tie video to revenue · billed annually |
| Enterprise | Priced on request | 1 TB+ storage · custom users · 2 TB bandwidth |
The facts
Each one read from Wistia's own pages, with the date it was checked.
What it does
- Accessibility
- Wistia states that its player is WCAG 2.1 AA compliant and supports captions and audio descriptions.checked 30 Sep 2026
- Analytics
- Analytics include account and media-level reporting, embed location data, engagement heatmaps, A/B testing, and CSV exports.checked 30 Sep 2026
- Developer access
- Wistia provides Data API, Stats API, and Upload API references for developers.checked 30 Sep 2026
- Hosting
- Wistia offers professional video hosting, a customizable player, video SEO, and video collections and playlists.checked 30 Sep 2026
- Integrations
- The integrations directory lists services including HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier, and Zendesk.checked 30 Sep 2026
- Intended users
- Wistia describes its platform as helping businesses and marketing teams use video to drive business growth.checked 30 Sep 2026
- Lead generation
- Wistia supports in-video calls to action, lead capture forms, and marketing automation integrations.checked 30 Sep 2026
- Paid from
- 79checked 20 Sep 2026
- Product
- Wistia is a video marketing platform for creating, hosting, marketing, and measuring videos and webinars.checked 30 Sep 2026
- Recording and editing
- The platform includes screen and webcam recording, transcript-based editing, speech enhancement, and AI removal of silences and filler words.checked 30 Sep 2026
- Security certifications
- Wistia's security profile lists SOC 2 Type 2, SOC 2 Type 1, CCPA, GDPR, EU-US DPF, Swiss-U.S. DPF, and the UK Extension to the EU-U.S. DPF.checked 30 Sep 2026
- Support
- The pricing page lists email support, live chat, and a customer success manager among its support options.checked 30 Sep 2026
The company
- Founded
- 2006checked 28 Sep 2026
Money
- Free plan
- Yeschecked 20 Sep 2026
- Plan limits
- The Free plan includes 25 GB of storage and one user; the Business plan includes 250 GB or more of storage and three users.checked 30 Sep 2026
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