Well&Co

What Well&Co is

Well&Co is a coaching platform for health coaches, nutritionists, and personal trainers to manage clients, plans, check-ins, and practice operations. Its dashboard brings together client status, program progress, nutrition adherence, and activity streaks. Coaches can build personalized meal and training plans and reuse weekly templates across clients. Clients can photograph meals so AI can identify ingredients, estimate macros, and log calories. An AI assistant can answer questions using client logs and draft meal or plan changes, but a coach must approve each draft before it is saved. The platform includes coach-client messaging and AI-powered personalized check-ins based on recent client data. The free plan supports up to three clients with meal plans, progress tracking, and messaging. Paid plans are Starter at €29.00 per month, Growth at €59.00 per month, Pro at €99.00 per month, and Agency at €179.00 per month; a 14-day trial is listed. Well&Co is available on Android, iOS, and the web, while the client experience is a mobile-optimized web app that can be saved to a phone’s home screen. The coach page describes data handling as encrypted, access-controlled, and GDPR-compliant.