Waypoint
Waypoint is an email API for engineers paired with a visual template builder for product teams.
What Waypoint is
Waypoint is an email API for engineers paired with a visual template builder for product teams. Applications send messages by passing JSON data to API endpoints, while sandbox endpoints support testing, debugging, and previews. Teams can build data-driven templates visually and update their design or content without redeploying. Detailed email logs include opens and clicks, with search and filtering across activity. Users can send from verified custom domains with SPF, DKIM, and DMARC authentication. Other features include webhooks, attachments, reusable template layouts, and hosted unsubscribe pages. The site links integration guides for Bubble, Webflow, Tangram, and Retool. Waypoint is intended for collaborative product teams sending transactional email, not one-off marketing blasts, combined email and SMS, or editing raw HTML email templates. The Free plan is for test emails only, and Starter lists 10,000 emails/mo. The maker says customers can speak directly with Waypoint engineers and designers for support.
Good
- Visual templates can be updated without redeploying
- Email logs include opens and clicks
- Supports verified custom domains
- Includes webhooks and attachments
Watch out
- Free plan allows test emails only
- Not intended for combined email and SMS
- Does not support editing raw HTML templates
Who it suits
Waypoint suits collaborative product teams that need an API for transactional emails and a visual way to manage templates. It is not intended for one-off marketing blasts or combined email and SMS sending.
Verdict
Waypoint pairs API-based sending with visual templates, email activity logs, and transactional-email workflows. Check the plan limits and intended use before choosing it, particularly if you need marketing blasts, SMS, or raw HTML editing.
Plans and prices
From Waypoint's own pricing page, checked 9 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Free | Free | Test emails only · Unlimited templates · Unlimited workflows · Unlimited teammates · 2 domains · 1 workspace · 7 day full message logs · 5 MB attachments · 1 month delivery logs · 1 webhook event type · Shared IP address · Limited support · $0/mo |
| Starter | $20 a month | 10,000 emails/mo · +$1.00 per add'l 1,000 emails · Unlimited templates · Unlimited workflows · Unlimited teammates · 2 domains · 1 workspace · 7 day full message logs · 5 MB attachments · 1 year delivery logs · 1 webhook event type · Shared IP address · Standard support · $20/mo |
| Growth | $80 a month | 100,000 emails/mo · +$0.50 per add'l 1,000 emails · Unlimited templates · Unlimited workflows · Unlimited teammates · Unlimited domains · 1 workspace · 14 days full message logs · 10 MB attachments · 1 year delivery logs · Unlimited webhooks · Managed dedicated IP · Standard support · $80/mo |
| Pro | $250 a month | 250,000 emails/mo · +$0.25 per add'l 1,000 emails · Unlimited templates · Unlimited workflows · Unlimited teammates · Unlimited domains · 1 workspace · 1 month full message logs · 20 MB attachments · 1 year log retention · Unlimited webhooks · Managed dedicated IP · Priority support · $250/mo |
The facts
Each one read from Waypoint's own pages, with the date it was checked.
What it does
- API sending
- Applications can send emails by passing JSON data to Waypoint API endpoints, and sandbox endpoints support testing, debugging, and previews.checked 9 Oct 2026
- Deliverability
- Waypoint says it uses AWS infrastructure and manually reviews each sender.checked 9 Oct 2026
- Domain authentication
- Users can send from verified custom domains with SPF, DKIM, and DMARC authentication.checked 9 Oct 2026
- Integrations
- Waypoint's site links guides for integrating with Bubble, Webflow, Tangram, and Retool.checked 9 Oct 2026
- Limitations
- The maker says Waypoint is not intended for one-off email marketing blasts, combined email and SMS sending, or editing raw HTML email templates.checked 9 Oct 2026
- Monitoring
- Waypoint provides detailed email logs, including opens and clicks, with filtering and search across activity.checked 9 Oct 2026
- Product
- Waypoint is an email API for engineers paired with a visual template builder for product teams.checked 9 Oct 2026
- Security
- The privacy policy says the company strives to use commercially acceptable means to protect personal data but cannot guarantee absolute security.checked 9 Oct 2026
- Support
- The maker says customers can talk directly to Waypoint engineers and designers for support.checked 9 Oct 2026
- Use case
- The maker describes Waypoint as intended for collaborative product teams sending transactional emails.checked 9 Oct 2026
- Visual templates
- Teams can build data-driven templates visually and update design or content without redeploying.checked 9 Oct 2026
- Workflow features
- The product supports webhooks, attachments, reusable template layouts, and hosted unsubscribe pages.checked 9 Oct 2026
The company
- Company
- Metaccountant operates Waypoint, which the company says launched in 2023.checked 9 Oct 2026
- Founded
- 2023checked 28 Sep 2026
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