Waymark
Waymark is directory software for operators and agencies running multiple directory brands from one instance.
What Waymark is
Waymark is directory software for operators and agencies running multiple directory brands from one instance. Listings can come from Google Places campaigns, CSV imports, business self-service submissions, and a website crawler. Visitors search by keyword, category, location, or proximity, compare businesses, and send one enquiry to several businesses. Pages render as static HTML and deploy to Bunny CDN with nightly rebuilds, custom domains, and automatic SSL. Operators can define paid listing tiers and use AI to draft descriptions, introductions, guides, and articles through Anthropic or self-hosted Ollama, or disable generation. Integrations include Stripe, Google Places, ContentMate, a key-authenticated REST API, and signed webhooks. The public API and white-label owner portal are listed for the Agency tier. Waymark also lists roles, audit logs, login safeguards, rate limits, privacy-rights exports and erasure, queue alerts, and backups retained for 14 days. Platform pricing is quoted per operator, with no self-serve signup.
Good
- Multiple directory brands on one instance
- Static HTML with CDN deployment
- Several listing discovery methods
- Optional AI content generation
- Search, filters, location, and paid listings
Watch out
- Platform pricing is quoted
- No self-serve signup
- Public API limited to Agency tier
- Backups retained for 14 days
Who it suits
Waymark suits directory operators and agencies managing several isolated brands, paid listings, submissions, search, and publishing from one instance.
Verdict
Waymark combines directory discovery, publishing, listing plans, AI content, integrations, and operational controls for agencies and operators. Its quoted provisioning model and Agency-tier API limits are important when planning a deployment.
Plans and prices
From Waymark's own pricing page, checked 5 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Waymark platform | Priced on request | No self-serve signup · instance provisioned with your domains and CDN · Quoted per operator based on brands and sites; book a demo. |
The facts
Each one read from Waymark's own pages, with the date it was checked.
What it does
- AI content
- AI can draft business descriptions, category introductions, guides, and articles; generation can use Anthropic or self-hosted Ollama and can be switched off.checked 5 Oct 2026
- API limit
- The public REST API and white-label owner portal are listed for the Agency tier.checked 5 Oct 2026
- Integrations
- The platform lists Stripe billing, Google Places discovery, ContentMate content integration, a key-authenticated REST API, and signed webhooks.checked 5 Oct 2026
- Listing discovery
- Operators can source listings through Google Places campaigns, CSV imports, business self-service listings, and a website crawler.checked 5 Oct 2026
- Listing tiers
- The homepage shows example listing plans for businesses: Free (£0 forever), Starter (£19 per month or £190 a year), Pro (£49 per month or £490 a year), and Agency (£149 per month or £1,490 a year); operators can edit plan names, prices, and entitlements.checked 5 Oct 2026
- Operations
- Waymark lists queue backlog alerts every five minutes and nightly compressed database backups retained for 14 days.checked 5 Oct 2026
- Privacy rights
- The product provides UK GDPR Article 15 export and Article 17 erasure from the portal, and says raw third-party source records expire on a schedule.checked 5 Oct 2026
- Publishing
- It renders directory pages as static HTML and deploys them to Bunny CDN, with nightly rebuilds, custom domains, and automatic SSL.checked 5 Oct 2026
- Purpose
- Waymark helps operators and agencies build and run directories that find businesses, publish pages, give owners a portal, and support subscriptions.checked 5 Oct 2026
- Search and leads
- Directory visitors can search by keyword, category, location, or proximity, compare businesses, and send one enquiry to several businesses.checked 5 Oct 2026
- Security
- The stated controls include staff roles, audit logging, login IP trust and challenge flows, rate limits, and guards against fetching private or cloud-metadata addresses.checked 5 Oct 2026
- Who it serves
- Waymark describes itself as directory software for operators and agencies, with multiple isolated directory brands running on one instance.checked 5 Oct 2026
The company
- Maker location
- The maker says Waymark is built and run in the UK; the page does not specify a headquarters city.checked 5 Oct 2026
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