TrueCoach
TrueCoach is a paid coaching platform for personal trainers and fitness professionals managing one-to-one coaching and business tasks.
What TrueCoach is
TrueCoach is a paid coaching platform for personal trainers and fitness professionals managing one-to-one coaching and business tasks. Its workout builder includes templates, drag-and-drop programming, and more than 3,500 exercise demonstrations. Coaches can track client progress, milestones, metrics, and workout history. Nutrition tracking through MyFitnessPal and custom habit tracking are available. In-app messaging supports real-time conversations with GIFs, photos, and videos. The service offers web, iOS, and Android apps, while clients can use it for free. Annual-billing plans cover up to five active clients on Starter at $26.34 a month, 20 on Standard at $57.99 a month, and 50 on Pro at $136.99 a month. A 14-day free trial requires no credit card. Standard and Pro list Apple, Garmin, WHOOP, and Zapier integrations. Stripe-powered recurring payments are available only to coaches in the US, UK, Australia, and Canada. TrueCoach is not HIPAA compliant.
Good
- Workout builder with over 3,500 demonstrations
- Client progress and history tracking
- Web, iOS, and Android apps
- 14-day trial without a credit card
- Clients use the service for free
Watch out
- No free plan
- Plans limit active client counts
- Payment processing limited to four countries
- Service is not HIPAA compliant
Who it suits
TrueCoach is aimed at personal trainers and fitness professionals who program workouts, monitor clients, and handle coaching payments. It suits coaches choosing among client-capacity plans and needing mobile and web access.
Verdict
TrueCoach combines programming, tracking, messaging, habits, and billing for professional coaches. Check client limits, regional payment availability, and the HIPAA status before selecting a plan.
Plans and prices
From TrueCoach's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $26.34 a month | Up to 5 active clients · Workout builder · Client tracker · MyFitnessPal nutrition and habit tracker · Client dashboard · Video library · In-app messaging · Automated payments · Annually; page shows $26.34/mo and 1 MONTH FREE* |
| Standard | $57.99 a month | Up to 20 active clients · Starter features · Public coach profiles · Wearables integration · Custom-branded fitness app · Advanced habit and nutrition tracking · Zapier automations · Annually; page shows $57.99/mo and 2 MONTHS FREE* |
| Pro | $136.99 a month | Up to 50 active clients · Standard features · Zapier automations · Annually; page shows $136.99/mo and 2 MONTHS FREE* |
The facts
Each one read from TrueCoach's own pages, with the date it was checked.
Money
- Client cost
- The pricing page states that TrueCoach is free for clients.checked 8 Oct 2026
- Free plan
- Nochecked 20 Sep 2026
- Trial
- The pricing page offers a 14-day free trial with no credit card required.checked 8 Oct 2026
What it does
- Client limit
- 5checked 20 Sep 2026
- Client limits
- The listed plans cover up to 5, 20, or 50 active clients, and the page directs businesses with more than 50 clients to contact TrueCoach for special pricing.checked 8 Oct 2026
- Client progress
- Coaches can track client progress, milestones, metrics, and workout history.checked 8 Oct 2026
- HIPAA
- TrueCoach’s Help Center states that the service is not HIPAA compliant.checked 8 Oct 2026
- Integrations
- The pricing page lists Apple, Garmin, WHOOP, and other wearables on Standard and Pro; Zapier automations are listed on those plans as well.checked 8 Oct 2026
- Messaging
- In-app messaging supports real-time conversations with GIFs, photos, and videos.checked 8 Oct 2026
- Nutrition and habits
- TrueCoach offers nutrition tracking through MyFitnessPal and custom habit tracking.checked 8 Oct 2026
- Payments
- TrueCoach Payments is powered by Stripe and supports recurring client payments; its payment processing is available only to coaches based in the US, UK, Australia, and Canada.checked 8 Oct 2026
- Product
- TrueCoach is a coaching platform for personal trainers and fitness professionals to manage personalized one-to-one coaching and business tasks.checked 8 Oct 2026
- Support
- TrueCoach links users to its Help Center for support and feature guidance.checked 8 Oct 2026
- Workout programming
- The workout builder supports templates, drag-and-drop workouts, and a library of more than 3,500 exercise demonstrations.checked 8 Oct 2026
Where it runs
- Mobile apps
- TrueCoach says it provides dedicated iOS and Android apps as well as a web app.checked 8 Oct 2026
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