Tripadvisor
Tripadvisor is a travel planning service that collects member reviews and opinions about destinations, accommodations, restaurants, and activities.
What Tripadvisor is
Tripadvisor is a travel planning service that collects member reviews and opinions about destinations, accommodations, restaurants, and activities. Travelers can search hotels, things to do, restaurants, and cruises, and can review and explore without a stated consumer subscription price. Tripadvisor says its travel recommendations are supported by more than a billion traveler reviews and opinions. The service is available on the web and through Android and iOS apps. Hotels can subscribe to Business Advantage, a paid advertising option with profile controls, special offers, and a website link for direct bookings. Hotels can feature a favorite review, display a photo and video carousel, and add up to four contact points. Business Advantage analytics cover market comparisons, page traffic, referral clicks, and engagement with listing features. The listed minimum subscription price is $99 a year for a 12-month term; actual pricing varies by hotel location, size, and profile. Cancellation within 30 days of signup or renewal receives a prorated refund; later cancellation takes effect at term end.
Good
- Searches hotels, restaurants, activities, and cruises.
- Free consumer plan is listed.
- Available on web, Android, and iOS.
- Hotels can feature reviews and contact links.
Watch out
- Business Advantage pricing varies by hotel location, size, and profile.
- Cancellation after 30 days takes effect at term end.
Who it suits
It suits travelers comparing places to stay, eat, and visit, as well as hotels seeking paid listing and advertising controls. Property owners can use Owner Support for assistance.
Verdict
Tripadvisor brings travel searches and member opinions together, with apps for mobile use. Hotels should review Business Advantage pricing and cancellation terms before subscribing.
Plans and prices
From Tripadvisor's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Tripadvisor | Free | No price or usage limits stated on the opened page |
| Tripadvisor consumer app | Free | iPhone, iPad, Apple TV · contains ads on Android |
| Business Advantage | $99 a year | For hotel properties · up to three simultaneous special offers · up to four contact links · Minimum price for a 12-month subscription; pricing varies by hotel location, size, and profile. |
| Tripadvisor Content API | Priced on request | 5,000 API calls free monthly · daily budget required · search APIs up to 10,000 calls/day · monthly, pay as you grow |
The facts
Each one read from Tripadvisor's own pages, with the date it was checked.
What it does
- AI trip builder
- The app generates recommendations from a user's saved hotels, restaurants and experiences through an AI trip builder.checked 15 Oct 2026
- Analytics
- A G2 reviewer says Tripadvisor for Business analytics attribute views, website clicks, menu clicks and phone calls to Tripadvisor.checked 15 Oct 2026
- API
- The developer notice says the legacy Content API was scheduled to sunset on August 31, 2026, and Enterprise Partner API and Data Feeds on October 30, 2026.checked 30 Sep 2026
- API attribution
- Applications using the Locations API must display Tripadvisor attribution and supplied logo or bubble-rating assets.checked 15 Oct 2026
- API content
- The Content API exposes location details, reviews, photos, rankings and other Tripadvisor data for websites and applications.checked 15 Oct 2026
- API documentation
- The developer documentation includes guides, API reference material, changelog entries and release notes for the Terra platform.checked 15 Oct 2026
- API integration
- Tripadvisor describes the Content API as integrating with partner websites and apps and supplying an API key after signup.checked 15 Oct 2026
- API licence terms
- The API terms grant a limited, revocable, non-transferable licence and reserve Tripadvisor's intellectual-property rights.checked 15 Oct 2026
- API migration
- Tripadvisor says its legacy Content API is deprecated and directs developers to migrate to Terra.checked 15 Oct 2026
- API rate limits
- The legacy API documentation specifies a 10,000-call daily search limit and a 50-query-per-second limit.checked 15 Oct 2026
- API restrictions
- The API terms prohibit scraping Tripadvisor sites, sharing API access, modifying supplied content and combining it with third-party user-generated content.checked 15 Oct 2026
- API sunset
- Tripadvisor announced that the legacy Content API will be sunset on August 31, 2026, with enterprise Partner API and data feeds scheduled for October 30, 2026.checked 15 Oct 2026
- Booking inventory
- The app says users can book more than 400,000 experiences and 600,000 hotels.checked 15 Oct 2026
- Business Advantage
- Business Advantage is a paid advertising solution for hotels that provides profile controls, special offers, and a website link for direct bookings.checked 30 Sep 2026
- Business listing tools
- Tripadvisor for Business lets hospitality companies manage listings, photos, reviews, customer responses and performance information.checked 15 Oct 2026
- Cancellation
- Business Advantage cancellation more than 30 days after signup or renewal takes effect at the term end, while cancellation within 30 days receives a prorated refund.checked 30 Sep 2026
- Consumer service
- The home page offers travelers ways to search, review, and explore without stating a consumer subscription price.checked 30 Sep 2026
- Direct contact
- Business Advantage subscribers can add up to four contact points, such as a phone number, email address, or hotel website.checked 30 Sep 2026
Where it runs
- Apps
- Tripadvisor links to iPhone and Android apps from its website.checked 30 Sep 2026
- Consumer app features
- The app supports itineraries, saved places, collaborative trip planning, maps, nearby recommendations, review writing, AI summaries and bookings.checked 15 Oct 2026
The company
- Company legal name
- The public company identifies itself as Tripadvisor, Inc., a Nevada corporation traded under ticker TRIP.checked 15 Oct 2026
- Company size
- The 2025 annual report says Tripadvisor had approximately 2,590 employees at December 31, 2025.checked 15 Oct 2026
- Founded
- Tripadvisor says the original business was founded in February 2000.checked 15 Oct 2026
- Headquarters
- Tripadvisor's principal executive offices are at 400 1st Avenue, Needham, Massachusetts.checked 15 Oct 2026
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