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WebMD Physician Directory

WebMD Physician Directory connects patients with healthcare practitioners through searchable provider listings.

Place
#1 of 16
Score
7.5
WebMD Physician Directory's website

What WebMD Physician Directory is

WebMD Physician Directory connects patients with healthcare practitioners through searchable provider listings. Patients can look for providers by location, specialty, condition, or procedure. The directory homepage states it includes more than 3 million physician profiles and more than 8 million physician ratings and reviews. Consumers can book appointments online, including Video Visit and Chat Now options, and find hospitals by specialty, hospitals, and group practices. The web directory is also available through the WebMD app for iOS and Android, which can find nearby providers or search by city, state, or ZIP code. Practitioners and medical practices can use a free Basic Profile on WebMD and Vitals.com to display accepted insurance, credentials, conditions treated, and other information. Featured Profiles can add practice details, online booking, photos and video, and tools for responding to reviews and improving local visibility. Those profiles also include call tracking analytics, monthly reporting, and an account manager.

Good

  • Search by location, specialty, condition, or procedure.
  • Offers Video Visit and Chat Now booking options.
  • Free Basic Profiles can list insurance and credentials.
  • Featured Profiles include review tools and call tracking.

Watch out

  • A Basic Profile does not include the listed Featured Profile tools.
  • No specific security certification or compliance standard is stated.

Who it suits

Patients can use the directory to search for practitioners and book appointments. The Basic and Featured Profile options are for practitioners and medical practices seeking patient visibility and connections.

Verdict

WebMD Physician Directory serves both patients looking for providers and practices seeking profile visibility. A free Basic Profile is available, while Featured Profiles add booking, review, and visibility tools.

Plans and prices

From WebMD Physician Directory's own pricing page, checked 15 Oct 2026.

All about pricing
PlanPriceWhat it gives you
Basic ProfileFreecontact information · ratings and reviews · specialties · education and training · accepted insurance
Featured ProfilePriced on requestprominent placement · competitor-ad removal · online booking · click-to-call · website button · competitive intercept · account manager · reporting dashboard · branding
Reputation ManagementPriced on requestreview management across directories · patient sentiment · competitor comparison · review syndication

The facts

Each one read from WebMD Physician Directory's own pages, with the date it was checked.

What it does

AI visibility
WebMD says it feeds structured practice data and reviews to AI answer engines.checked 15 Oct 2026
Analytics
WebMD says call tracking analytics can identify inquiries from WebMD or Vitals profiles, and users can review call recordings.checked 8 Oct 2026
API and SDKs
A public WebMD Care directory API or SDK is not described on the directory, help-center or product pages reviewed.checked 15 Oct 2026
Awards methodology
The Preferred Provider badge uses review frequency, average rating and profile completeness.checked 15 Oct 2026
Call analytics
WebMD Care offers call tracking, call recordings and reporting about inquiries attributed to WebMD or Vitals profiles.checked 15 Oct 2026
Competitive Intercept
Competitive Intercept can display a provider's profile on local competitors' basic profiles.checked 15 Oct 2026
Competitor advertising
Featured Profiles can remove competitor advertisements from the provider profile.checked 15 Oct 2026
Consumer features
The homepage says users can book appointments online, including Video Visit and Chat Now options.checked 8 Oct 2026
Data sources
Provider data comes from physicians and publicly available databases.checked 15 Oct 2026
De-identified data
PracticePro terms authorize WebMD to use, license and sell de-identified information without restriction.checked 15 Oct 2026
Directory coverage
The homepage advertises profiles for more than 3 million physicians.checked 15 Oct 2026
Directory purpose
WebMD Care Directories connects patients with healthcare practitioners through provider listings.checked 8 Oct 2026
Directory scale
The directory homepage states that it has profiles for more than 3 million physicians and more than 8 million physician ratings and reviews.checked 8 Oct 2026
Documentation depth
Support documentation is presented as customer-care articles covering profiles, visibility, reviews and listing questions.checked 15 Oct 2026
Facilities
Users can find award-winning hospitals by specialty, hospitals, and group practices.checked 8 Oct 2026
HIPAA terms
PracticePro terms require safeguards aligned with HIPAA privacy and security rules.checked 15 Oct 2026
Limit: directory data accuracy
An independent 2026 review says automatically sourced profiles can contain outdated addresses, affiliations and insurance information.checked 15 Oct 2026
Limit: paid ranking
An independent 2026 review says Featured Profiles can appear ahead of unpaid listings because of paid placement.checked 15 Oct 2026
Limit: privacy concerns
Apple reviewers criticize requests for birth-date information and communications involving third parties.checked 15 Oct 2026

Where it runs

Appointment access
Featured listings can let patients request appointment dates and times online.checked 15 Oct 2026
Limit: app bugs
Apple reviewers report freezing, slow navigation and sections that require closing and reopening the app.checked 15 Oct 2026

The company

Company headquarters
LinkedIn lists the primary WebMD location as Indianapolis, Indiana.checked 15 Oct 2026
Company size
LinkedIn lists WebMD as a privately held company with 1,001–5,000 employees.checked 15 Oct 2026

Money

Free listing
A free Basic Profile can list accepted insurance, medical degrees and certifications, conditions treated, and other information on WebMD and Vitals.com.checked 8 Oct 2026

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