Tanla RCS Business Messaging

What Tanla RCS Business Messaging is

Tanla RCS Business Messaging lets enterprises send rich messages and personalized offers through customers’ messaging apps, and supports real-time two-way conversations. Messages can contain images, videos, carousels and interactive buttons. Chatbots can handle inquiries, bookings and customer support, while verified sender IDs help recipients recognize legitimate business messages. Analytics and reporting provide information about customer behavior and messaging performance. The service uses Tanla’s Messaging as a Platform offering to manage campaigns, automate message creation and approvals, and support compliance with local regulations. Tanla says the platform can integrate with existing systems but does not name specific integrations. Hosting is available through cloud or on-premises deployment. The platform describes ISO-certified data protection, role-based access controls and two-factor authentication, and cites India’s Digital Personal Data Protection Act 2023 as an example of supported local regulation. Tanla identifies retail, e-commerce, travel, banking and logistics as relevant industries and says it is the preferred partner for Google’s Rich Business Messaging through its MaaP initiative. RCS requires internet access and compatible phones and networks for both sender and recipient. Pricing is available on request.