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Tango

Tango provides tools for businesses to send and manage rewards, incentives, gift cards, prepaid cards, payouts and charitable donations.

Place
#12 of 42
Score
6.7
Tango's website

What Tango is

Tango provides tools for businesses to send and manage rewards, incentives, gift cards, prepaid cards, payouts and charitable donations. Its free self-serve portal supports individual and bulk orders, delivery by email or SMS, and tracking of delivery and funding history. Tango says its catalog includes more than 3,100 options and covers more than 225 countries in over 60 currencies. Recipients using Reward Link can choose from more than 100 gift cards, delivered digitally or in print. The RESTful JSON API automates reward delivery and manages customers, accounts, orders and funding; its guide recommends a rate of 1 TPS or less. Listed integrations include Salesforce, Qualtrics, Zapier and HubSpot, and Tango says it connects with 1,500+ apps in Workato’s directory. The free portal has no subscription fee or order minimum in most cases, but customers pay reward face value and applicable transaction fees; some products may also have fees. Promo Link costs $0.25, paid once, plus the reward face value. Tango was founded in 2009 and was acquired by Blackhawk Network in May 2024.

Good

  • Free portal supports individual and bulk orders
  • Catalog covers more than 225 countries
  • Reward Link offers digital or printed delivery
  • API supports reward delivery automation

Watch out

  • Customers pay reward face value
  • Some products may have applicable fees
  • API guide recommends no more than 1 TPS
  • Promo Link adds $0.25, paid once

Who it suits

Tango suits businesses running customer or employee reward, marketing, wellness, research or payment programs. Its portal supports manual ordering, while the API offers an automation route for reward delivery and account management.

Verdict

Tango combines a self-serve rewards portal, a recipient choice link and an API for business reward programs. Account for reward face value and possible fees even when using the free portal.

Plans and prices

From Tango's own pricing page, checked 2 Oct 2026.

All about pricing
PlanPriceWhat it gives you
Tango self-serve portalFreeNo subscription fees or order minimums in most cases · some payout or reward products may have fees · Free to use; customers pay the face value of rewards and any applicable transaction fees.
Promo Link$0.25, paid once75% of unredeemed funds returned to the account upon expiration · Face value of the reward plus $0.25 per issuance.

The facts

Each one read from Tango's own pages, with the date it was checked.

What it does

API
The Tango API is a RESTful JSON API for automating reward delivery and managing customers, accounts, orders, and funding.checked 2 Oct 2026
API limit
Tango’s API quick start guide says endpoints should be called at a rate of 1 TPS or less.checked 2 Oct 2026
API security
Tango API connections require HTTPS and support Basic Auth or OAuth 2.0, with optional DPoP for enabled platforms.checked 2 Oct 2026
Audience
Tango describes solutions for customer and employee rewards, marketing, wellness, research, and payments programs.checked 2 Oct 2026
Catalog
Tango says its catalog includes more than 3,100 gift cards, prepaid cards, charitable donations, and payouts.checked 2 Oct 2026
Global availability
Tango says its catalog covers more than 225 countries and offers more than 60 currencies.checked 2 Oct 2026
Integrations
The integrations page lists Salesforce, Qualtrics, Zapier, and HubSpot, and says Tango connects with 1,500+ apps in Workato’s directory.checked 2 Oct 2026
Portal
The free self-serve portal lets users order rewards individually or in bulk, send them by email or SMS, and track delivery and funding history.checked 2 Oct 2026
Product
Tango provides tools to send and manage business rewards, incentives, gift cards, prepaid cards, payouts, and charitable donations.checked 2 Oct 2026
Reward Link
Reward Link lets recipients choose from more than 100 gift cards and supports digital or printed delivery options.checked 2 Oct 2026
Security
Tango describes PCI and ISO compliance, encryption in transit, security monitoring, and fraud controls including funding and order monitoring.checked 2 Oct 2026
Support
Business customers can contact their Customer Success Manager or Tango’s Success team, and recipient support is available by chat or phone seven days a week.checked 2 Oct 2026

The company

Company history
Tango’s founder says he started the company in 2009, and the company page says Blackhawk Network acquired Tango in May 2024.checked 2 Oct 2026
Founded
2009checked 28 Sep 2026
Headquarters
Seattle, Washington, United Stateschecked 28 Sep 2026

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