Submetrics
Submetrics is subscription analytics for indie founders, tracking recurring revenue, churn, customer lifetime value and related metrics.
What Submetrics is
Submetrics is subscription analytics for indie founders, tracking recurring revenue, churn, customer lifetime value and related metrics. Its dashboard updates MRR and ARR in real time, including new subscriptions, expansions, contractions and churn. Users can receive Slack or email alerts when a customer cancels, with cancellation reasons shown from Stripe metadata. Lifetime value can be segmented by plan, cohort or acquisition channel, while cohort-retention heatmaps show how monthly groups retain over time. The Pro plan adds AI-powered revenue projections for 3, 6 and 12 months, with confidence intervals.
Stripe and RevenueCat integrations are live; Paddle is in beta, while LemonSqueezy, App Store Connect and Google Play Console are listed as coming soon. Submetrics says connecting Stripe takes under two minutes without setup configuration. Stripe access uses read-only OAuth; the company says it does not store Stripe API keys and encrypts data in transit and at rest.
Good
- MRR and ARR dashboard updates in real time.
- LTV segments by plan, cohort or acquisition channel.
- Cohort retention appears in heatmaps.
- Pro forecasts revenue at 3, 6 and 12 months.
- 14-day trial requires no credit card.
Watch out
- No free plan is listed.
- Starter includes 30-day data history.
- Paddle integration is still in beta.
- Several integrations are listed as coming soon.
Who it suits
Submetrics suits solo founders, development agencies and indie hackers tracking subscription businesses, including SaaS products under $50K MRR. It may fit teams that want billing metrics, cohort retention and churn alerts in one place.
Verdict
Submetrics brings live subscription metrics, churn notifications and cohort analysis together for indie-focused businesses. Check which billing integrations and data-history limits match your setup before choosing a plan.
Plans and prices
From Submetrics's own pricing page, checked 30 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $19 a month | 1 product/data source · 30-day data history · email churn alerts · API access · $19/month; annual billing $15/mo |
| Growth | $49 a month | 3 products/data sources · 12-month data history · Slack + email alerts · priority email support · $49/month; annual billing $39/mo |
| Pro | $99 a month | Unlimited products · unlimited data history · custom dashboards · dedicated support · $99/month; annual billing $79/mo |
The facts
Each one read from Submetrics's own pages, with the date it was checked.
What it does
- Churn alerts
- Submetrics sends Slack or email alerts when a customer cancels and shows cancellation reasons from Stripe metadata.checked 30 Sep 2026
- Cohort analysis
- Cohort retention analysis uses heatmaps to show how monthly cohorts retain over time.checked 30 Sep 2026
- Customer LTV
- Customer lifetime value can be segmented by plan, cohort or acquisition channel.checked 30 Sep 2026
- Forecasting
- The Pro plan provides AI-powered revenue projections for 3, 6 and 12 months with confidence intervals.checked 30 Sep 2026
- Integrations
- Stripe and RevenueCat are live integrations, Paddle is in beta, and LemonSqueezy, App Store Connect and Google Play Console are coming soon.checked 30 Sep 2026
- Product purpose
- Submetrics is subscription analytics for indie founders, tracking MRR, churn, LTV and related metrics.checked 30 Sep 2026
- Real-time metrics
- The dashboard updates MRR and ARR in real time, including new subscriptions, expansions, contractions and churn.checked 30 Sep 2026
- Security
- Stripe connection uses read-only OAuth; Submetrics says it never stores Stripe API keys and encrypts data at rest and in transit.checked 30 Sep 2026
- Setup
- Submetrics says users can connect Stripe and be up and running in under 2 minutes without setup configuration.checked 30 Sep 2026
- Target users
- The product is aimed at solo founders, development agencies and indie hackers, including SaaS products under $50K MRR.checked 30 Sep 2026
The company
- Company status
- The About page says Submetrics was founded in 2025, has 200+ beta users, six integrations and 99.9% uptime.checked 30 Sep 2026
- Founded
- 2025checked 28 Sep 2026
Money
- Trial behavior
- All plans include a 14-day trial with no credit card required; after the trial, an unselected account becomes read-only.checked 30 Sep 2026
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