CashSDK Revenue Analytics

Overview

CashSDK Revenue Analytics turns in-app purchase events into a picture of subscription revenue and customer retention. It reconciles raw purchase events with App Store and Google Play payouts, then calculates metrics such as monthly recurring revenue (MRR), lifetime value (LTV), churn, trial conversion, and cohort retention. The service is part of CashSDK, which presents its wider platform as an in-app purchase and paywall solution for app developers and coding agents.

The analytics can help teams connect purchase activity with subscription performance: how much recurring revenue they have, how subscribers move through trials, and how retention changes over time. CashSDK lists Android, iOS, macOS, web, and API as platforms, though the maker distinguishes its published SDKs from its broader platform listing. Its iOS, macOS/Catalyst, and Android SDKs are available today, as is a REST API. React Native, Flutter, Unity, Cordova, Capacitor, and Web SDKs are described as roadmap items that are not yet published.

Key features

Revenue and subscription metrics

Purchase events are the starting point for MRR, LTV, churn, trial conversion, and retention calculations. Reconciling those events against App Store and Google Play payouts connects subscription measures to store payout data. The stated data sources include both stores.

Cohort and churn analysis

Cohort views can group subscribers by signup month and show retention, LTV and payback curves, as well as expansion and contraction. Churn analysis covers voluntary and involuntary churn, survival curves, and recovery through grace periods and dunning. These views give teams several ways to examine when subscribers leave or return, and how account value develops across a cohort.

Conversion funnels and benchmarks

Funnels trace impression-to-trial-to-paid conversion, with breakdowns by paywall and experiment. Peer benchmark percentiles are available only when a category has enough anonymized volume, so benchmark coverage depends on the data available in that category.

Exports, integrations, and data handling

Revenue events can be streamed or batch-exported in a normalized, versioned schema to BigQuery, Snowflake, or a customer data lake. CashSDK also describes one-click CSV export. Listed integrations include Segment, Snowflake, BigQuery, Slack, Zapier, Mixpanel, and Google Analytics.

CashSDK says revenue data is not sold or shared and can be exported at any time. Its security description includes row-level tenant isolation, encryption at rest and in transit, and a SOC 2-ready architecture; the company does not claim a certification badge it has not earned.

Pricing

CashSDK uses a freemium model with a free plan and paid plans from $25/mo. Standard costs $25 a month, billed $25 a month. It includes the first $5,000 of monthly tracked revenue; tracked revenue above that is charged at 0.5%. The plan includes unlimited paywalls, experiments, and seats, a full sandbox that is always free, and every feature.

Enterprise pricing is custom and not listed. It is intended for teams processing at scale, including those with $500K+ monthly tracked revenue, and includes dedicated support, a 99.9% uptime SLA, SSO, and advanced security controls. CashSDK says real help is included on every plan, including free, and that the team typically replies within one business day.

Platforms

CashSDK lists Android, API, iOS, macOS, and web. Published SDKs are available for Android, iOS, and macOS/Catalyst, while the API option is a REST API. Despite web appearing in the platform listing, a Web SDK has not yet been published; it, along with React Native, Flutter, Unity, Cordova, and Capacitor SDKs, is on the roadmap.

Who it's for

This product is aimed at app developers and teams working with in-app purchases, paywalls, and subscriptions. Its purchase-event metrics, cohort analysis, conversion funnels, and store payout reconciliation suit teams that need to understand subscription revenue and retention rather than broad business accounting. The SDK availability also matters: teams using one of the currently published Android, iOS, or macOS/Catalyst SDKs, or the REST API, can choose from those integration options, while teams relying on a roadmap SDK will need to account for its current unavailability.

Pros and cons

• Pros: The analytics cover revenue, retention, churn, expansion, and trial conversion, with both App Store and Google Play payout reconciliation.
• Pros: Data can be exported to warehouses or a data lake, as well as to CSV, and CashSDK says customers retain the ability to export it at any time.
• Pros: The free plan includes the full feature set, according to the pricing description, and support is stated to be available on every plan.
• Cons: The first $5,000 of monthly tracked revenue is included in Standard, after which 0.5% of tracked revenue applies.
• Cons: Several SDKs, including Web, React Native, and Flutter, remain roadmap items rather than published options.
• Cons: Peer benchmarks depend on sufficient anonymized category volume, and Enterprise pricing is custom rather than listed.

Alternatives

Readers comparing subscription analytics products can browse Subscription Analytics Software. Other options include Qonversion, RedChurn, GrowPanel, Kometrics, MRR.AI, SimpleSubscription, ProfitWell Metrics, and ChartMogul.

Verdict

CashSDK Revenue Analytics brings core subscription measures together with cohort, churn, funnel, and export capabilities, and its payout reconciliation ties purchase events to App Store and Google Play proceeds. The free plan and broad feature inclusion make it possible to start without a paid subscription, while Standard begins at $25 a month and adds a 0.5% charge on tracked revenue beyond the included $5,000. The main practical caveats are the revenue-based charge above that threshold, custom Enterprise pricing, benchmark availability tied to category volume, and SDKs that have not yet been published.