StratX Simulations
StratX Simulations develops web-based business simulations for educators and learners.
What StratX Simulations is
StratX Simulations develops web-based business simulations for educators and learners. Participants apply concepts by making decisions in competitive environments, with subject areas including marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix. Its audiences include undergraduate and graduate students, MBA and executive education participants, and working professionals.
Markstrat focuses on choices about segmentation, positioning, pricing, product portfolios, R&D, and communication as customers and competitors change. It includes built-in assessment tools, an in-simulation real-time AI assistant, and versions in multiple languages. The simulation involves 12–20 hours of decision-making and can be delivered over a semester, in a 4.5-day intensive course, or in a 2-day highly intensive course. StratX was founded in 1984 and is headquartered in Boston and Paris. Access to Markstrat is reserved for instructors whose registration StratX validates. Simulations are licensed per participant and sold only as part of programs; pricing is on request.
Good
- Covers a range of business and marketing topics.
- Markstrat includes assessment tools and an AI assistant.
- Supports multiple course durations and formats.
- Multiplayer use and an instructor dashboard are available.
Watch out
- Instructor registration must be validated.
- Licenses are sold only as part of programs.
- Markstrat requires 12–20 hours of decision-making.
Who it suits
StratX Simulations suits educators planning applied business learning for students, executive education participants, or working professionals. Instructors must be registered and validated to use Markstrat.
Verdict
StratX Simulations offers structured business learning through competitive, decision-based scenarios, with Markstrat covering core marketing choices. Access and purchasing are organized through validated instructors and program-based participant licenses.
Plans and prices
From StratX Simulations's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Program license | Priced on request | one license per participant · licenses sold only with programs · instructor validation required |
The facts
Each one read from StratX Simulations's own pages, with the date it was checked.
What it does
- Access requirement
- Use of Markstrat is reserved for registered instructors, whose registration must be validated by StratX.checked 8 Oct 2026
- Audiences
- The simulations are intended for undergraduate and graduate students, MBA and executive education participants, and working professionals.checked 8 Oct 2026
- Markstrat duration
- The Markstrat simulation requires 12–20 hours of decision-making and can be delivered over a semester, in an intensive 4.5-day course, or in a 2-day highly intensive course.checked 8 Oct 2026
- Markstrat features
- Markstrat includes built-in assessment tools, an in-simulation real-time AI assistant, and versions in multiple languages.checked 8 Oct 2026
- Markstrat learning
- Markstrat participants make decisions on areas such as segmentation, positioning, pricing, product portfolios, R&D, and communication while responding to changing customers and competitors.checked 8 Oct 2026
- Participant scale
- StratX recommends at least 15 participants for its simulations and states there is no maximum participant count.checked 8 Oct 2026
- Privacy and security
- Its privacy policy says it implements technical and organizational measures, including restricted database access, login-and-password protection, firewalls, and IP controls for SQL database access.checked 8 Oct 2026
- Privacy framework
- The privacy page states that StratX Simulations complies with the EU–U.S. and Swiss–U.S. Data Privacy Frameworks.checked 8 Oct 2026
- Product
- StratX Simulations develops experiential business simulations for educators and learners.checked 8 Oct 2026
- Purchase model
- Simulations are licensed per participant and sold only as part of programs; instructors submit course information and receive ordering instructions from an account manager.checked 8 Oct 2026
- Support
- The help desk says a support manager will respond within four business hours; telephone support is reserved for instructors, while participant support is by email for questions not covered by its knowledge base or documentation.checked 8 Oct 2026
- Topics
- Its simulation topics include marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix.checked 8 Oct 2026
The company
- Company history
- StratX says it was officially founded in 1984 by Jean-Claude Larréché.checked 8 Oct 2026
- Founded
- 1984checked 28 Sep 2026
- Headquarters
- The privacy policy lists the company's registered office at 2 Rue Jean Lantier, 75001 Paris, France.checked 8 Oct 2026
Where it runs
- Learning approach
- Its simulations let learners apply concepts through decisions in realistic, competitive environments.checked 8 Oct 2026
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