Spellexo

Spellexo is an ecommerce viewer that pairs interactive 3D product inspection with room-scale augmented reality. It suits merchants selling visually considered products, especially furniture and home goods, where shoppers need more than a flat image to judge shape or fit.

Overview

Shoppers can rotate products, inspect different angles and place items at true scale on iPhone, iPad and virtually all Android devices, without installing a separate app. Merchants can associate experiences with products or variants, making the viewer more relevant than a single generic 3D presentation when a catalog includes variations.

The viewer starts when a shopper opens it, so it adds no viewer-related work to the product page's initial load. Its proprietary .spellexo format combines Gaussian splats, geometry and custom shaders. Paid plans also accept .sog Gaussian splats and .glb models, while Free accepts only .spellexo. That distinction matters to merchants with existing 3D assets: broader upload compatibility requires a paid plan.

Key features

• Interactive 3D inspection: Rotation and angle inspection give shoppers more ways to examine a product than a static gallery, particularly useful when shape and detail influence the purchase.
• Room-scale AR: True-scale placement helps shoppers assess how an item might fit in a room. App-free viewing on iPhone, iPad and virtually all Android devices avoids an extra installation step.
• Product and variant matching: Merchants can match viewing experiences to products or variants, useful for catalogs where shoppers need to see the version they are considering.
• Engagement analytics: Analytics and telemetry can track interaction time, zoom rates and AR activations, giving merchants measures of how shoppers use the viewer.
• Commerce integrations: Spellexo is available as a Shopify app and WooCommerce plugin. Product asset creation is quoted separately from the plans, so merchants who need assets made should account for that as an additional service.

Pricing

Spellexo has a free entry point and four paid catalog tiers, with capacity increasing by product or variant count. Annual billing lowers the monthly equivalent on the published paid plans, but the displayed monthly prices are billed monthly.

• Free: free, for one product or variant and .spellexo uploads only. It is suitable for a one-item trial, not a broader catalog or merchants who need .sog or .glb support.
• Starter: $30 a month, billed $30 monthly or $28 monthly equivalent billed annually, for 40 products or variants. This is the lowest paid tier for a small catalog and expanded upload formats.
• Pro: $70 a month, billed $70 monthly or $63 monthly equivalent billed annually, for 100 products or variants. It fits merchants who have outgrown Starter but do not need the larger catalog allowances.
• Grow: $120 a month, billed $120 monthly or $105 monthly equivalent billed annually, for 200 products or variants. It offers twice Pro's stated catalog capacity for growing ranges.
• Scale: $200 a month, billed $200 monthly or $170 monthly equivalent billed annually, for 500 products or variants. This tier is aimed at merchants with larger catalogs.
• Enterprise: Custom pricing, with custom catalog size, presentation and service. It is the option for requirements beyond the fixed tiers.

The Free plan's one-item cap and single accepted format make it a narrow way to try the viewer. Paid tiers expand both capacity and upload compatibility, but merchants should choose based on the catalog size they need to cover. Asset creation costs are separate from these plan prices.

Platforms

Spellexo is listed for Android, iOS and web. Shoppers can use mobile AR on iPhone, iPad and virtually all Android devices without a separate app; merchants can add it through Shopify or WooCommerce.

Who it's for

Spellexo is best suited to furniture and home brands whose customers need to understand a product's dimensions, shape or presence in a room. It is also a plausible fit for other ecommerce catalogs where interactive viewing can answer questions that photographs leave open. It is less suitable for a merchant seeking a broad free catalog deployment: Free covers just one product or variant and accepts only .spellexo files.

Pros and cons

• Pro: Room-scale AR works without a separate app across iPhone, iPad and virtually all Android devices, reducing friction for shoppers who want to check scale.
• Pro: The viewer loads on demand, so it does not add viewer-related work to the product page's initial load.
• Pro: Paid plans accept .sog and .glb alongside the proprietary format, giving merchants with those assets more upload options.
• Con: Free is capped at one product or variant and .spellexo uploads, which limits its value for a working catalog.
• Con: Product asset creation is quoted separately, so plan pricing does not include that work.

Alternatives

For a broader comparison, browse Product Visualization Software.

• 3DBAE is another freemium option; its Hobby plan is free forever and includes 100 MB storage, one project, up to two models and two environment assets, and no AI credits. Choose it when those project and storage limits suit the work.
• Expivi is a paid alternative with a free plan. Consider it instead if you are comparing paid product-visualization options.
• Spheri offers a free-forever Starter plan with one product, 0.5 GB storage, 2 GB CDN fair-use, no included credits, no live configurator and a watermark. It is an alternative for a one-product start if those restrictions fit.
• Roomvo provides a free room visualizer for independent retailers, with availability dependent on products from approved brand partners. Choose it if that partner-based model matches your retail setup.
• 3D Cloud Product Configurator is a paid alternative.
• INHAABIT is a paid alternative.
• KeyShot has no free plan and offers a free trial; its Professional plan includes real-time ray-tracing preview and support for more than 34 CAD formats with native plugins. Consider it when those capabilities better suit your needs.
• Bring3D offers a custom implementation priced during a free consultation.

Verdict

Choose Spellexo if shoppers need interactive 3D inspection or room-scale AR on product pages, especially for furniture or home products. Its app-free true-scale viewing and on-demand loading make a focused case for richer product presentation. Look elsewhere if a free tier must cover more than one product or accept formats beyond .spellexo; merchants with larger catalogs should budget for a paid tier, and asset creation is separate.