SmartMetrics
SmartMetrics is an Instagram analytics service for brands and agencies, available on the web and through an API.
What SmartMetrics is
SmartMetrics is an Instagram analytics service for brands and agencies, available on the web and through an API. It visualizes more than 30 account, post, and story measures, including follower demographics, geography, engagement, reach, and impressions. Hashtag tracking includes daily post updates, performance measures, sentiment, top posts, and related hashtags. Its mentions feature monitors Instagram brand mentions in real time and supports responding from one place. Reports can be exported as PDF or CSV, charts as images, and online reports shared through a secret link. Agency tools include scheduled and white-label reports, shared online reports, goals, and smart alerts. The API uses key-based authentication over HTTPS and exposes tracked-account and analytics endpoints. SmartMetrics says account analytics use the official Facebook API and require authorization through Facebook. A 14-day trial requires no credit card; afterward, the account is put on hold unless you subscribe.
Good
- Visualizes more than 30 account, post, and story metrics.
- Tracks hashtag performance and related hashtags.
- Exports reports as PDF or CSV.
- Offers a 14-day trial without a credit card.
Watch out
- No free plan is listed.
- Hashtags count toward profile limits on smaller plans.
- Competitor accounts lack several audience and reach metrics.
Who it suits
SmartMetrics suits brands and agencies that need Instagram account, hashtag, or mention tracking. Its agency reporting tools may suit teams sharing scheduled or branded reports.
Verdict
SmartMetrics combines account analytics, hashtag tracking, and mention monitoring with reporting and API access. Check its competitor-account limits and profile counting before choosing a plan.
Plans and prices
From SmartMetrics's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| 3 profiles | $9 a month | up to 3 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export · branded and scheduled reports · Monthly; $81/yr yearly |
| 7 profiles | $19 a month | up to 7 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export · branded and scheduled reports · Monthly; $171/yr yearly |
| 15 profiles | $39 a month | up to 15 your or competitor's accounts · hashtags count toward profile limit · API · CSV/PDF/chart export · branded and scheduled reports · Monthly; $351/yr yearly |
| 19 profiles | $49 a month | up to 19 profiles · hashtags: every 2K posts count as 1 profile · Monthly; $441/yr yearly |
| 33 profiles | $79 a month | up to 33 profiles · hashtags: every 2K posts count as 1 profile · Monthly; $711/yr yearly |
| 43 profiles | $99 a month | up to 43 profiles · hashtags: every 2K posts count as 1 profile · Monthly; $891/yr yearly |
| 65 profiles | $149 a month | up to 65 profiles · hashtags: every 2K posts count as 1 profile · Monthly; $1341/yr yearly |
| 87 profiles | $199 a month | up to 87 profiles · hashtags: every 2K posts count as 1 profile · Monthly; $1791/yr yearly |
| 109 profiles | $249 a month | up to 109 profiles · hashtags: every 2K posts count as 1 profile · Monthly; $2241/yr yearly |
| 131 profiles | $299 a month | up to 131 profiles · hashtags: every 2K posts count as 1 profile · Monthly; $2691/yr yearly |
The facts
Each one read from SmartMetrics's own pages, with the date it was checked.
What it does
- Account metrics
- It reports more than 30 visualized account, post, and story metrics, including follower demographics, geography, engagement, reach, and impressions.checked 7 Oct 2026
- Agency tools
- Agency features include scheduled reporting, white-label reports, shared online reports, and goals and smart alerts.checked 7 Oct 2026
- API
- The documented API uses key-based authentication over HTTPS and exposes endpoints for tracked accounts and analytics.checked 7 Oct 2026
- Competitor limits
- For competitor accounts, follower gender, privacy, geography, reach, and gained or lost followers metrics are unavailable.checked 7 Oct 2026
- Data privacy
- The privacy policy says SmartMetrics does not sell or share user data, while noting limited disclosures may occur for legal process, fraud prevention, or security.checked 7 Oct 2026
- Exports and sharing
- Reports can be exported as PDF or CSV, charts as images, and shared through a secret link.checked 7 Oct 2026
- Hashtag analytics
- Hashtag tracking includes daily post updates, performance measures, sentiment rate, top posts, and related hashtags.checked 7 Oct 2026
- Integrations
- For account analytics, SmartMetrics says it uses the official Facebook API and requires authorizing its service through Facebook.checked 7 Oct 2026
- Mentions
- The mentions feature tracks Instagram brand mentions in real time and supports responding to them from one place.checked 7 Oct 2026
- Product
- SmartMetrics provides Instagram account and hashtag analytics for brands and agencies.checked 7 Oct 2026
- Security
- The privacy policy says services use SSL, backups are encrypted and kept on dedicated servers inaccessible from the internet, and account access requires password verification.checked 7 Oct 2026
Money
- Support and custom plans
- The pricing page says customers can contact SmartMetrics for custom plans above its listed account counts.checked 7 Oct 2026
- Trial and cancellation
- The site offers a 14-day free trial without requiring a credit card; after it ends, the account is put on hold unless the user subscribes.checked 7 Oct 2026
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