Shutterfly
Shutterfly makes customizable photo books and related photo products, with options for arranging images and ordering printed books.
What Shutterfly is
Shutterfly makes customizable photo books and related photo products, with options for arranging images and ordering printed books. Design choices include layouts, backgrounds, stickers, frames, and professionally designed idea pages. The Create Your Own photo book offers AI-powered autofill to place photos, and a free 24-hour designer service is available for design help. Books require at least 20 pages and allow up to 111. Cover options include softcover, glossy or matte hardcover, and premium leather, with standard and layflat page types. Starting prices include 20 pages; additional pages have a per-page charge that varies by book. Shutterfly is available on the web, iOS, and Android. Its app supports iPhone, iPad, and Android devices, but not Kindle Fire. Active accounts with at least one order every 18 months receive unlimited photo storage, sharing, and downloading. Shutterfly describes its books for family memories, travel, baby books, recipes, portfolios, and everyday projects.
Good
- AI-powered autofill places photos
- Free 24-hour designer service
- Multiple cover and page formats
- Unlimited photo storage for qualifying active accounts
Watch out
- No free plan
- Books require at least 20 pages
- Maximum book length is 111 pages
- App is not available for Kindle Fire
Who it suits
Shutterfly suits people creating printed photo books for family memories, travel, recipes, portfolios, or other projects. It offers web and mobile access and a designer service for help with book design.
Verdict
Shutterfly combines customizable layouts with print ordering and several book formats. Consider the 20-page minimum, 111-page maximum, and per-book starting prices when planning a project.
Plans and prices
From Shutterfly's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Softcover photo book 8×8 (20 pages) | $24.98, paid once | 8×8 · 20 pages included · $1.09 per additional page · Per book; starting price includes 20 pages |
| Softcover photo book 10×10 (20 pages) | $33.73, paid once | 10×10 · 20 pages included · $2.69 per additional page · Per book; starting price includes 20 pages |
| Hardcover (glossy) photo book 8×8 (20 pages) | $39.98, paid once | 8×8 · 20 pages included · $1.84 per additional page · Per book; starting price includes 20 pages |
| Hardcover (glossy) photo book 10×10 (20 pages) | $56.23, paid once | 10×10 · 20 pages included · $2.74 per additional page · Per book; starting price includes 20 pages |
| Hardcover (matte) photo book 10×10 (20 pages) | $71.22, paid once | 10×10 · 20 pages included · $2.74 per additional page · Per book; starting price includes 20 pages |
| Standard Layflat photo book 10×10 (20 pages) | $96.23, paid once | 10×10 · 20 pages included · $2.99 per additional page · Per book; starting price includes 20 pages |
| Deluxe Layflat photo book 10×10 (20 pages) | $136.23, paid once | 10×10 · 20 pages included · $3.49 per additional page · Per book; starting price includes 20 pages |
| Premium Leather Layflat photo book 10×10 (20 pages) | $193.73, paid once | 10×10 · 20 pages included · $3.49 per additional page · Per book; starting price includes 20 pages |
The facts
Each one read from Shutterfly's own pages, with the date it was checked.
What it does
- AI tools
- The Create Your Own photo book offers AI-powered autofill to place photos quickly.checked 8 Oct 2026
- Customer support
- The Shutterfly Help Center provides product and account support, including photo book options and features.checked 8 Oct 2026
- Designer service
- A free 24-hour designer service is available for photo book design.checked 8 Oct 2026
- Design options
- Photo book styles include layouts, backgrounds, stickers or frames, and professionally designed idea pages.checked 8 Oct 2026
- Formats
- Available cover options include softcover, glossy or matte hardcover, and premium leather, with standard and layflat page types.checked 8 Oct 2026
- Page limits
- Photo books require at least 20 pages and allow up to 111 pages.checked 8 Oct 2026
- Privacy
- Shutterfly's privacy notice describes how its family of brands collects and uses personal information and the choices available to users.checked 8 Oct 2026
- Product
- Shutterfly offers customizable photo books and related photo products.checked 8 Oct 2026
- Storage limit
- Unlimited photo storage, sharing, and downloading applies to active accounts with at least one order every 18 months.checked 8 Oct 2026
- Who it serves
- Shutterfly describes its photo books as suitable for family memories, travel, baby books, recipes, portfolios, and everyday projects.checked 8 Oct 2026
The company
- Headquarters
- San Jose, California, United Stateschecked 28 Sep 2026
Where it runs
- Mobile app
- The Shutterfly app is available for iPhone, iPad, and Android devices; it is not available for Kindle Fire.checked 8 Oct 2026
