Shoppable
Shoppable provides commerce infrastructure for retailers, brands, publishers, and AI platforms that want shopping and checkout inside content, social media, …
What Shoppable is
Shoppable provides commerce infrastructure for retailers, brands, publishers, and AI platforms that want shopping and checkout inside content, social media, ads, connected TV, or AI environments. Its universal checkout lets shoppers place products from multiple retailers in one cart without leaving the page they are viewing. DTC Lite adds embedded add-to-cart buttons, a shopping bag, and checkout to an existing website or blog. Publishers can use Instant Shop storefronts on their sites or as standalone digital pop-ups, while merchant partners handle fulfillment. APIs cover products, catalogs, customer order data, and universal checkout, with headless checkout for custom flows. Shoppable documents Shopify Partner Channel and MCP integrations, including connections to Claude, ChatGPT, and other MCP platforms. It can run on websites, mobile apps, videos, and voice assistants.
Good
- Universal checkout supports multiple retailers
- Embeddable DTC Lite shopping tools
- Product and checkout APIs
- Works across websites, apps, video, and voice
- PCI DSS compliance and annual audit
Watch out
- No free plan
- Startup and Growth are U.S.-only
- Order fulfillment comes from merchant partners
- API calls cost extra on listed plans
Who it suits
It suits retailers, brands, publishers, and AI platforms adding commerce to digital experiences. It is also relevant to non-DTC brands seeking sales beyond their own websites.
Verdict
Shoppable combines embedded storefronts, checkout, APIs, and catalog connections for commerce outside a traditional store. Its plan limits, usage-based API charges, and regional coverage should be checked before choosing a tier.
Plans and prices
From Shoppable's own pricing page, checked 3 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Startup | $99 a month | U.S. only · up to 3 merchants · Product and Catalog APIs pay as you go at $0.15/call · Per month; no annual commitment required |
| Growth | $999 | U.S. only · up to 8 open-list merchants · 2 user seats included · APIs pay as you go at $0.10/call · Per month, billed annually; or $1,250/mo paid monthly |
| Enterprise (Global) | Priced on request | Global · 10,000+ API calls included · private merchant access · designated customer success manager · Customized plans; flexible invoicing options |
The facts
Each one read from Shoppable's own pages, with the date it was checked.
What it does
- APIs
- Product, catalog, customer order data, and universal checkout APIs support commerce integrations, with headless checkout available for custom purchase flows.checked 3 Oct 2026
- Data and privacy
- Web-based order reports include order details and exports but exclude personally identifiable information; the Order Data API can securely import shopper order data including first-party consumer data.checked 3 Oct 2026
- DTC Lite
- DTC Lite packages add-to-cart buttons, a shopping bag, and universal checkout for embedding on an existing website or blog.checked 3 Oct 2026
- Fulfillment and merchant limits
- Orders are fulfilled by the selected merchant partners, and Startup and Growth plans cover the U.S. only while Enterprise supports licensed international markets.checked 3 Oct 2026
- Integrations
- The maker documents a Shopify Partner Channel integration and says its MCP integration can connect catalogs to Claude, ChatGPT, and other AI platforms adopting MCP.checked 3 Oct 2026
- Publisher commerce
- Publishers can monetize content with Instant Shop storefronts embedded in an existing site or used as standalone digital pop-ups, with merchant partners handling fulfillment.checked 3 Oct 2026
- Security
- Shoppable says it is PCI DSS compliant and completes an annual third-party audit.checked 3 Oct 2026
- Support
- The pricing page lists a Help Center, support tickets, and monthly live Q&A webinar, while Enterprise includes a designated customer success manager.checked 3 Oct 2026
- Universal checkout
- Its universal checkout lets shoppers buy products from multiple retailers in one cart and checkout without leaving the page they are on.checked 3 Oct 2026
- What it does
- Shoppable provides commerce infrastructure for shopping and checkout in content, social media, ads, connected TV, and AI environments.checked 3 Oct 2026
- Who it serves
- The maker describes the platform as intended for retailers, brands, publishers, and AI platforms, including non-DTC brands seeking commerce beyond their own sites.checked 3 Oct 2026
Where it runs
- Website and app support
- Shoppable says it can run on virtually any website and can also integrate into mobile apps, videos, and voice assistants.checked 3 Oct 2026
