Pinterest Shopping
Pinterest Shopping lets merchants publish product listings on Pinterest through Product Pins.
What Pinterest Shopping is
Pinterest Shopping lets merchants publish product listings on Pinterest through Product Pins. Pins can show details such as pricing and availability, then direct shoppers to the retailer's app or website; Pinterest does not handle checkout. Merchants can upload a catalog to create Pins at scale, organize products into groups, and run shopping campaigns. Product Pins can also circulate organically, and merchants can feature them on a profile by saving them to a public board. Any business account can tag products and create Product Pins, but ads and enhanced distribution require merchant review. Product uploads can use integrations including Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce. Catalog data may be supplied as TSV, CSV, XML using RSS 2.0 or ATOM 1.0, or Google Sheets. A retail catalog can contain up to 20 million products. Setting up a catalog requires a Pinterest business account, a claimed website, the Pinterest tag, and a site that meets merchant guidelines. Product listings are free, while campaigns are paid. Pinterest Shopping is available on Android, iOS, and the web.
Good
- Product listings are free
- Product Pins show pricing and availability
- Catalogs support multiple file formats and integrations
- Organic Product Pins can appear across Pinterest
Watch out
- Pinterest does not provide native checkout
- Campaigns are paid
- Catalog setup requires a claimed website and Pinterest tag
- Ads and enhanced distribution require merchant review
Who it suits
Pinterest Shopping suits merchants who want to publish product listings on Pinterest and direct shoppers to their own website or app. It is relevant for businesses prepared to meet the catalog setup requirements and seek review for ads or enhanced distribution.
Verdict
Pinterest Shopping provides free product listings and catalog-based promotion, while sending customers to a merchant's own checkout. Merchants should account for the setup requirements and review process before relying on paid distribution.
Plans and prices
From Pinterest Shopping's own pricing page, checked 14 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Pinterest products and organic Product Pins | Free | Business account · merchant review required for ads and enhanced distribution · no sales commission · Free to add products; campaigns are paid separately |
| Pinterest Shopping | Free | Product listings are free · Only catalog-created product Pins can be promoted as shopping ads · Free to put products on Pinterest; campaigns are paid |
The facts
Each one read from Pinterest Shopping's own pages, with the date it was checked.
What it does
- Ads eligibility
- Anyone with a business account can tag products and create product Pins, while ads and enhanced distribution require merchant review.checked 4 Oct 2026
- API authentication
- The developer flow uses OAuth 2 with redirect URI registration, authorization-code exchange and refreshable access tokens.checked 14 Oct 2026
- API onboarding
- Developers need a business account, verified email, accepted Developer Terms and an approved app request to obtain app credentials.checked 14 Oct 2026
- Catalog integrations
- Officially listed commerce integrations include Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX and WooCommerce.checked 14 Oct 2026
- Catalog limit
- Pinterest can process up to 20 million products per retail catalog.checked 4 Oct 2026
- Catalogs
- Merchants can upload a product catalog to create product Pins at scale, organize products into groups, and run shopping ads.checked 4 Oct 2026
- Catalog upload
- Merchants can upload a complete product catalog, including by connecting Shopify.checked 14 Oct 2026
- Checkout
- Pinterest generally sends shoppers to the merchant website or app through direct links and mobile deep links instead of processing native checkout.checked 14 Oct 2026
- Developer documentation
- The developer site provides documentation, API reference pages, quickstart code, access-tier guidance and rate-limit material.checked 14 Oct 2026
- Developer terms
- Use of Pinterest developer materials is governed by separate Developer and API Terms and developer guidelines.checked 14 Oct 2026
- Feed formats
- Catalog data sources can use TSV, CSV, XML (RSS 2.0 or ATOM 1.0), or Google Sheets.checked 4 Oct 2026
- Feed managers
- Listed feed-management partners include Adsmurai, Channable, ChannelAdvisor, DataFeedWatch, Feedonomics, GoDataFeed, Intelligent Reach, Lengow, Productsup and VersaFeed.checked 14 Oct 2026
- Google Play data safety
- The Android listing says the app may collect location and personal information, encrypts data in transit and supports deletion requests.checked 14 Oct 2026
- Integration restriction
- Pinterest's WooCommerce help article says an account can use only one commerce integration at a time, so an existing Shopify plugin must be removed first.checked 14 Oct 2026
- Integrations
- Pinterest lists Adobe Commerce, Nuvemshop, Salesforce Commerce Cloud, Shopify, VTEX, and WooCommerce as third-party integrations for uploading products.checked 4 Oct 2026
- Limit: ads and content quality
- G2 review summaries cite excessive advertising, repetitive content, broken links, scams and misinformation as recurring problems.checked 14 Oct 2026
- Limit: advertising and broken links
- Capterra reviews repeatedly mention intrusive ads, broken links, repetitive content, spam and difficulty converting users into serious buyers.checked 14 Oct 2026
- Limit: overwhelming navigation
- GetApp reviewers report irrelevant or overwhelming search results, frequent ads, repetitive content, cluttered navigation and limited direct interaction.checked 14 Oct 2026
- Limit: scams and AI advertising
- Trustpilot's review summary reports complaints about misleading ads, AI content, poor-quality products, unreliable merchants, pop-ups and autoplay interruptions.checked 14 Oct 2026
- Local inventory ads
- Local Inventory Ads can show nearby product availability and support website, app and store visits.checked 14 Oct 2026
The company
- Company headquarters
- Pinterest is headquartered at 651 Brannan Street in San Francisco, California.checked 14 Oct 2026
- Company legal name
- Pinterest, Inc. is identified as the US joint data controller with Pinterest Europe Ltd. for certain European privacy processing.checked 14 Oct 2026
- Founded
- 2010checked 28 Sep 2026
- Headquarters
- San Francisco, California, United Stateschecked 28 Sep 2026
