Setora
Setora is booking and shop-management software for independent barbershops and salons.
What Setora is
Setora is booking and shop-management software for independent barbershops and salons. Customers choose services, staff, and available times through a branded Booking Page without installing an app. The shared calendar handles staff schedules and walk-ins, supports staff filters, and allows drag-to-reschedule changes. Businesses can take deposits and use Booking Protection to save a customer’s card with consent for late-cancellation and no-show rules. Reports cover appointments, cancellations, no-shows, revenue, retention, and team performance, with CSV export. Customer contact details, marketing consent, booking totals, and last booking date can also be exported. Setora supports Stripe payments and says customer data can sync to Mailchimp. Owner and staff apps for iOS and Android provide diary access and phone booking entry. Email reminders are included, while SMS uses separate credits and Stripe processing is charged separately.
Good
- Branded booking page needs no customer app
- Calendar supports staff schedules and walk-ins
- Deposits and Booking Protection address no-shows
- Reports and customer data export to CSV
- Owner and staff apps support iOS and Android
Watch out
- No free plan
- SMS reminders require separate credits
- Stripe processing is charged separately
Who it suits
Setora is aimed at independent barbershops and salons, including small businesses needing booking and shop-management tools. It suits teams wanting mobile access, scheduling, payments, reminders, and customer records.
Verdict
Setora brings booking, scheduling, payment support, reminders, records, and reporting into one salon-focused system. Its mobile apps and export tools add flexibility, while SMS and card processing carry separate charges.
Plans and prices
From Setora's own pricing page, checked 7 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| NHBF member offer | £29.50 a month | NHBF members · directory discount code required · SMS credits and card processing separate · Per location for the first 3 months, then £59/month per location |
| Setora | £59 a month | unlimited staff · all core features · SMS credits separate · Stripe processing separate · per location, month-to-month; before VAT where applicable |
The facts
Each one read from Setora's own pages, with the date it was checked.
What it does
- API
- REST API v1 exposes locations, services, staff, availability, clients and bookings through JSON over HTTPS, with OpenAPI 3.1 specification, Bearer keys and a default 120 requests-per-minute limit.checked 15 Oct 2026
- API availability
- The API is alpha, access is by request, and it is not included as a generally available subscription capability.checked 15 Oct 2026
- API limitations
- API v1 has read and read_write scopes, while webhooks and per-resource scopes are not yet supported.checked 15 Oct 2026
- Booking Protection
- With explicit consent, Setora stores a customer's card and charges only when configured late-cancellation or no-show rules apply.checked 15 Oct 2026
- Calendar
- The diary provides day, lanes, three-day and week views, staff filters, walk-in entry and drag-to-reschedule.checked 15 Oct 2026
- Customer records
- Customer profiles include booking history and marketing consent, with CSV export of contact details, consent, booking totals and last booking date.checked 15 Oct 2026
- Data export
- Businesses can export customer contact details, marketing consent, booking totals, and last booking date as CSV.checked 7 Oct 2026
- Data retention
- After cancellation, accounts have 60 days of read-only export access; live data is deleted within 30 days afterward and backups within a further 30 days unless legally retained.checked 15 Oct 2026
- Documentation and support
- The Help Centre provides setup, booking, payments, daily operations, customer-data, staff and troubleshooting guides plus support chat.checked 15 Oct 2026
- Founder
- Setora was established in 2026 by founder Ben Osborne.checked 15 Oct 2026
- Integrations
- Documented integrations include Stripe Connect for payments and Mailchimp for customer email marketing; SMS delivery uses Twilio.checked 15 Oct 2026
- Limit: integrations
- Setora currently lacks payment-terminal hardware integrations such as Square Terminal, WhatsApp messaging, Xero or QuickBooks integrations, customer self-check-in and individual staff booking links.checked 15 Oct 2026
- Limit: marketplace
- Setora does not provide consumer marketplace discovery or listings of competing shops.checked 15 Oct 2026
- Limit: reporting depth
- A Trustpilot reviewer recommended Setora but said reporting did not yet go deep enough, while noting that additions were being made regularly.checked 15 Oct 2026
- No-show tools
- Setora offers deposits and Booking Protection, which can save a customer's card with consent for late-cancellation and no-show rules.checked 7 Oct 2026
- Notable limits
- Email reminders are included, while SMS reminders use separate credits and Stripe processing is charged separately at Stripe's rate.checked 7 Oct 2026
- Notable news
- Setora announced on 8 September 2026 that its owner-and-staff mobile app had become available on iOS and Android, released on 1 September 2026.checked 15 Oct 2026
- Online booking
- Customers select a service, staff member, date and time from a location Booking Page using real-time availability, then can reschedule or cancel within shop rules.checked 15 Oct 2026
Where it runs
- Apple app requirements
- The iPhone app is free, requires iOS 16.4 or later and is not verified for macOS.checked 15 Oct 2026
- Google Play app details
- The Android app is published by Setora Technology Ltd, was updated on 30 August 2026, encrypts data in transit and lets users request deletion.checked 15 Oct 2026
- Mobile apps
- Owner and staff apps are available for iOS and Android to check the diary and add bookings from a phone.checked 7 Oct 2026
The company
- Company legal identity
- Setora Technology Ltd is an active private UK company, number 17025958, incorporated on 11 February 2026 for software development and IT consultancy.checked 15 Oct 2026
- Founded
- 2026checked 28 Sep 2026
- Headquarters
- The registered office is 61 Bridge Street, Kington, United Kingdom, HR5 3DJ.checked 15 Oct 2026
